Digital Infrastructure and Yandex Integration
We perform the Yandex Direct account setup, creating the necessary data bridges so that we can monitor user interactions on your site via Yandex.Metrica.
/Yandex Certified Agency Advertising Management/
Dominate the Russian Market with Yandex Ads
We Increase Your Ad Conversions by 65%
Reach your potential customers in Russia and CIS countries in the shortest way possible. We manage Yandex's complex algorithm with our 10 years of experience, turning your budget into profit.
Strategic Regional Targeting Yandex Direct Certified Team Maximum ROI Focused Management Detailed Competitor Analysis 24/7 Live Performance Tracking
More than 500 successful brands trust us with their advertising
%140Average ROI Increase
300+Global Campaign Experience
%98Customer Satisfaction
01/YANDEX AD EXPERIENCE
How to Advertise on the Russian Market via Yandex Direct?
Advertising in the Yandex ecosystem goes beyond just entering a budget; it requires understanding local consumer habits and the dynamics of the Yandex Direct algorithm. With our professional team, we connect your brand with potential customers in the Russia and CIS region, managing complexities on your behalf and turning your investments into concrete sales.
01 02 Russian Content and Local Targeting Setup
We complete Russian keyword analysis based on local search terms and prepare your campaigns for launch with local payment settings and specific geographic targeting options.
03 Performance Monitoring and Algorithm Management
By closely monitoring the publication process of the campaigns, we analyze click and conversion data of the ads on a daily basis and make necessary interventions to increase efficiency.
Hundreds of brands from different sectors are growing with us
02/YANDEX ADVERTISING GUIDE
Manage the dynamics of the Russian market with
Yandex Direct campaign types
Yandex Direct is a deep analysis and high-performance focused advertising ecosystem designed to enhance your digital presence in Russia and CIS countries.
01
Which markets does Yandex advertising make sense for?
Yandex Direct allows you to publish ads on Yandex, the most preferred search engine in countries like Russia, Kazakhstan, Belarus, and Uzbekistan. Mastering the local user behaviors in these markets and reaching the right audience according to search intent is the most efficient way to achieve your digital export goals.
02
What are the key differences between Yandex Direct and other platforms?
Yandex Direct differentiates itself from other platforms thanks to its proprietary local algorithms and superior command of the Russian language structure. While providing access to a broad publisher network through search results and the Yandex Advertising Network (YAN), it is optimized with unique machine learning models that analyze user behaviors.
Current Yandex Direct Campaign Types
You can review the current campaign formats offered by Yandex Direct below to determine the strategy that best fits your business objectives.
| Campaign Type | Purpose of Use | Display Area | Suitable Sectors |
|---|---|---|---|
| Search Ads | Reach users performing searches directly | Yandex search results page | Service, Software, Industry |
| Yandex Advertising Network (YAN) | Reach large audiences with visual content | Partner sites and mobile applications | E-Commerce, Fashion, Education |
| Smart Banners | Dynamic retargeting based on user interests | Within the Yandex Advertising Network | E-Commerce, Retail, Tourism |
| Dynamic Product Ads | Automatically promoting all products in the catalog | Search and advertising networks | E-Commerce, Technology, Furniture |
| Media Campaigns | Strengthening brand awareness and image | Premium placements and videos | Automotive, FMCG, Finance |
212 Medya supports your brand's success in the Russian market by building this structure tailored to the needs, sectors, and budgets of every business with professional consultancy.
03/Our Promise
We promise to double your sales in 3 months.
We aim to convert every penny of your budget into measurable value, promising a net increase in efficiency within 3 months.
Direct Technical Support
We provide quick solutions with our priority access rights to Yandex teams for any technical issues.
Access to Beta Features
We gain an advantage by using Yandex's new advertising tools months before your competitors.
High Efficiency Guarantee
We enhance your ad scores with advanced techniques used by our certified experts.
04/Pricing
Placing Yandex Advertisements
Packages.
Three package options most suitable for your business goals and budget. There are no setup or hidden service fees.
StarterPackage
Starter Package
An ideal starting solution for local businesses taking their first steps in Yandex advertising or tourism brands focused on the Russian/CIS market.
₺15,000/ month
- Monthly management of a ₺15,000 Yandex advertising budget (including VAT)
- In-depth target audience analysis for the Russian and CIS market (Yandex Metrica & Audience)
- Yandex Direct campaign setup and regular performance optimization
- Design of Yandex visual and text ad creatives and A/B testing
- Installation support for Yandex Metrica conversion goals and API integration
- Real-time and transparent live reporting access from the Yandex Direct panel
- Estimated daily ~140-380 Yandex clicks or direct messages (DM)
ProfessionalPackage
Professional Package
The most preferred comprehensive package for brands with health tourism, export, or e-commerce goals in the Russian/CIS market.
₺20,000/ month
- Monthly management of a ₺20,000 Yandex advertising budget (including VAT)
- Market and competitor analysis with detailed Yandex Metrica & Audience
- Strategic management of Yandex Direct and Yandex Advertising Network (YAN) campaigns
- Performance-focused Yandex ad creatives development, landing page suggestions
- Advanced Yandex Metrica e-commerce conversion tracking and API integration
- Custom Yandex Direct reporting panel and regular strategy meetings
- Estimated daily ~200-600 Yandex clicks or direct messages (DM)
CorporatePackage
Corporate Package
For corporate brands aimed at reaching large audiences on Yandex, including map integration and covering all Yandex advertising channels.
₺37,000/ month
- Monthly management of a ₺37,000 Yandex advertising budget (including VAT)
- Advanced Yandex Audience segmentation with micro-targeting capabilities
- Campaign strategies integrated with Yandex Direct, YAN, and Yandex Maps
- Dynamic and interactive Yandex ad creatives, A/B/n testing, and optimization
- Custom Yandex Metrica conversion flows, CRM integration, and advanced API setup
- Proactive performance monitoring, detailed Yandex reporting, and custom consultancy
- Estimated daily ~400-1,200 Yandex clicks or direct messages (DM)
Real-time and Transparent Yandex Reporting
Follow your advertising campaign results instantly and transparently from your panel with official data obtained from Yandex Direct and Metrica. We provide real-time insights instead of fixed, pre-prepared data.
Flexible Working Model, No Binding
We do not bind you with long-term contracts. Our goal is to establish long-term partnerships through the quality of our services and the success we deliver.
Data-Driven Real Strategies
We ensure you achieve your goals with measurable and understandable strategies supported by Yandex data, without overwhelming you with complex technical terms.
Transparent and Accounting Compliant Billing
We offer monthly transparent billing that can easily be shown in your accounting expenses, free from VAT and withholding tax complexities.
Equal and Fair Approach for Every Budget
We strive to ensure that all brands, large or small, receive maximum value for their budget spent on Yandex. We show the same care for every customer.
Full Compliance with Yandex Policies
We absolutely do not conduct or manage campaigns in gray or illegal sectors that are not in compliance with Yandex's advertising policies and ethical values. We embrace a transparent and trustworthy service philosophy.
05/Problem
How much of your budget
actually generates sales?
Without proper targeting and eye-catching visual works on social media and search engines, a large part of your budget is wasted.
- ✕Standard Agency ApproachCampaigns left to automatic settings, unchecked, and budget-consuming.
- ✕Standard Agency ApproachReports focused solely on the number of clicks, ignoring conversions.
- ✕Standard Agency ApproachFaulty targeting done without knowing the dynamics of the Russian and CIS markets.
Advertising Efficiency Analysis
Budget converted to salesWasted budget
Difference in a ₺50,000 budget: ₺20,000 / month
06/Advertising Models
The right model, the right audience,
maximum conversion.
01Yandex Search Network
02Yandex Map
03Yandex Visual Ad
04Russia / CIS Focused
07/Why 212 Medya
In digital marketing,
your trusted partner.
Certified Expert Team
Your ads are managed not only by "learned" individuals but also by certified experts from Google and Meta.
Creative Content Production
We provide professional graphic design and video creative support fully compliant with the media's visual structure.
Conversion-Focused Pixel Installation
We measure ad sales and forms accurately with advanced tracking codes and Conversion API (Server-Side).
Transparent Live Reporting
We allow you to monitor where your budget is going and which campaigns are yielding profits through our live panel 24/7.
08/How We Work
In four steps, a data-driven growth loop.
01
Current Status Analysis
We start by examining your existing advertising accounts, historical data, and competitor strategies. We identify incorrect setups.
02
Strategy and Setup
We draw a custom roadmap suitable for your business goals; we set up pixel and conversion tracking integrations flawlessly.
03
Launch and A/B Testing
We launch campaigns and find the lowest cost combinations by testing different visual, text, and audience combinations.
04
Scaling and Reporting
We gradually scale successful campaigns, presenting return on investment (ROI) with transparent reports.
Case № 142Retail and Clothing Brand — E-Commerce
Monthly Revenue Growth Trend
09/Results
With Yandex Ads
We increased our ROAS value by 7.5×.
Retargeting scenarios specifically for users abandoning their carts were created using smart bidding strategies and dynamic product ads in Yandex Direct.
7.5×Average ROAS
%320Sales Revenue Increase
−%40Cost Per Acquisition
We had previously experimented with other agencies for Yandex ads, but thanks to 212 Medya's technical approach and Metrica integration, our sales increased by 150% in 4 months.
10/Frequently Asked Questions
Frequently Asked
Questions.
You can find everything you are curious about our service and processes here.
How much should the Yandex ad budget be?
There is no mandatory lower limit for advertising on Yandex. However, we recommend starting with a budget suitable for your industry and goals so that the algorithm can collect data and produce meaningful results. Our experts will analyze the competition in your industry and calculate the initial budget that will yield the highest efficiency at the lowest cost.
How long after the ads go live do we get results?
Traffic to your website begins the moment Yandex ads go live. The first 2 weeks are generally considered the 'learning phase,' and by the end of this period, the data starts to clarify. With the impact of our campaign optimizations, a stable conversion graph and cost balance is achieved by the end of the first month.
How does the working process with 212 Medya proceed?
The process begins with a meeting to understand your business goals. We then set up the account, determine the strategy, and launch the ads after completing the technical integrations. Throughout the collaboration, we manage the entire process together by staying in constant communication with your dedicated account representative.
What is your approach to reporting and transparency?
We offer full transparency for all your advertising expenditures and performance data. Through the custom panels we provide or detailed weekly/monthly reports, you can see where every penny was spent and how much conversion it brought. The ownership of the ad accounts always remains with you; we only take management authority.
Are Yandex Direct ads cheaper than Google Ads?
In many sectors, Yandex's cost per click (CPC) can be 30% to 50% lower than Google Ads. Particularly in Turkey, due to the usage of Yandex Navigation and specific user demographics, higher conversion rates can be achieved with less competition. However, this situation may vary by sector.
Is there a minimum duration or commitment required?
We generally recommend a minimum working period of 3 months to achieve success and optimize data. However, as 212 Medya, we trust the quality of the service we provide and aim to retain our brands not with long-term contracts but with the high performance they receive. Flexible working models are available.
Do you manage advertising in Russia and CIS countries?
Yes, we manage advertising at an expert level in markets like Russia, Kazakhstan, and Belarus, where Yandex is strongest. We prepare ad texts suitable for the local language and optimize campaign scenarios based on cultural habits to overcome the language barrier in these regions. We fully support your global export goals.
Why is the Yandex Metrica setup important?
Yandex Metrica allows you to see the behaviors of users coming to your site (heat maps, session recordings) in great detail. Without this setup, it is impossible to understand which ad brought sales. At 212 Medya, we build all our advertising processes on the in-depth data analysis provided by Metrica.
We have an existing Yandex ad account, can you take it over?
Absolutely. We take over the management of your existing account without losing historical data by reviewing it. As a first step, we conduct an 'account health check' to identify previous mistakes and quickly implement improvement actions.
11/Contact
Let's start growing
together.
Tell us your goals; let us present your data-driven Yandex Ads strategy unique to your brand within 48 hours.
- Emaildestek@212medya.com
- Phone0850 885 0 955
- WhatsApp+90 532 290 66 72
- Office
Kurtköy, Aeropark, Yenişehir, Osmanlı Blv. No:11, 34912 Istanbul
We work with companies that have a monthly ad budget of ₺15,000 or more.