/Google Partner Approved YouTube Ad Management/
Reach the right audience, on time, with the power of your video content. Let’s engrave your brand in the minds of millions without wasting your advertising budget.
01/STRATEGIC SUCCESS IN VIDEO COMMUNICATION
The key to success in the process of advertising on YouTube is the algorithm correctly matching your video content with the right users. Using the Google Ads infrastructure, while reaching your brand to the relevant audience with TrueView or bumper formats, we efficiently manage your budget with cost-per-view (CPV) focused techniques. We not only show the video but also complete the conversion funnel by attracting users who have previously engaged with your brand to your site through remarketing lists.
We lay the foundation of our YouTube advertising strategy by optimizing the data flow between Google Ads and your YouTube channel. We analyze existing channel data to understand your target audience's behaviors or structure conversion tracking codes during a setup from scratch.
To maximize the impact of your content, we select the most suitable format between TrueView or bumper ad formats. We direct your budget to the audience with the highest potential for your product or service through detailed remarketing lists and interest targeting.
After the campaign goes live, we intervene daily to minimize cost-per-view. By regularly analyzing the obtained viewing data and user interactions, we implement updates that will maintain the momentum of the campaign.
Hundreds of brands from different industries are growing with us
02/VIDEO MARKETING GUIDE
We strategically use the various advertising models offered by YouTube to tell your brand's story to the right audience. We optimize your budget by selecting the formats most suitable for your goals.
YouTube ads are managed entirely through the Google Ads infrastructure and have advanced targeting options. They process various data from user behavior in the search engine to video viewing habits, ensuring your ads meet potential customers.
Different ad structures are needed to create brand awareness, convince users in the consideration phase, or drive direct sales. By choosing the format appropriate to the viewer's journey on the platform, we increase the impact of your ads.
Below, you can explore the current YouTube video ad formats and their areas of use that you can choose according to your business goals.
| Ad Format | Functioning / Duration | Strong Target | Suitable Industries |
|---|---|---|---|
| Skippable In-stream | Skippable after 5 seconds | General awareness and traffic | E-commerce, retail, education |
| Non-skippable In-stream | 15-20 seconds fixed | Short and clear message | Product launch, campaign announcement |
| Bumper Ads | 6 seconds non-skippable | Brand recall and frequency | Fast-moving consumer goods, technology, events |
| In-feed Video | Search and recommended videos | Content discovery and interaction | Consulting, media, content production |
| YouTube Shorts | Vertical full-screen experience | Mobile user engagement | Fashion, gaming, mobile applications |
| Masthead | Top section of the homepage | Maximum reach and impact | Large-scale brand launches |
212 Medya maximizes your brand's efficiency by establishing this structure according to the needs, industry, and budget of every business with professional consulting.
03/Our Promise
We aim to transform every penny of your budget into measurable value and promise a clear increase in efficiency within 3 months.
Campaign management by professionals certified by Google.
Opportunity to use new advertising features of YouTube before your competitors.
Providing quick solutions by granting direct access to Google teams in technical issues.
04/Pricing
Three package options that are most suitable for your business goals and budget. There are no setup or hidden service fees.
An ideal starting solution for small businesses and individual brands looking to take their first step in YouTube advertising.
The most preferred popular package for brands targeting brand awareness, product/service promotion, or e-commerce sales.
For large-scale and corporate brands aiming for comprehensive brand awareness, high reach, and continuous performance increase.
Follow your results in real-time with transparent YouTube ad performance reports. Direct access to official Google data.
We offer flexible collaboration with our success-oriented service understanding, without the responsibility of long-term contracts.
We provide real solutions based on concrete data, free from complex jargon and misunderstanding.
Transparent and VAT-compliant monthly billing advantages that simplify your accounting processes.
Fair and meticulous service to ensure maximum returns for every budget on YouTube, regardless of brand size.
We ensure ad management that fully complies with YouTube's advertising policies, adhering to legal and ethical standards. We do not serve gray markets.
05/Problem
Without proper targeting on social media and search engines, along with eye-catching visual works, a large part of your budget is wasted.
06/Ad Models
07/Why 212 Medya
Your ads are managed not only by 'learned' individuals but by specialists certified by Google and Meta.
We provide professional graphic design and video creative support that aligns perfectly with the visual structure of the platforms.
We accurately measure ad sales and forms with advanced tracking codes and Conversion API (Server-Side).
We show you, live, where your budget is going and which campaigns are yielding profits, 24/7, from our live panel.
08/How We Work
We start by examining your existing ad accounts, past data, and competitor strategies. We identify incorrect setups.
We create a custom roadmap tailored to your business goals; we set up pixel and conversion tracking integrations accurately.
We publish campaigns and test different visual, text, and audience combinations to find the most cost-effective combinations.
We gradually scale successful campaigns, presenting return on investment (ROI) through transparent reports to grow.
09/Results
TrueView In-stream ad models were optimized using interest-targeting and lookalike audience strategies.
While reducing our costs by 35% in YouTube ads, they doubled our viewing rates. Thanks to the team's data-driven approach, we feel that we are getting the full return for every penny of our budget.
10/Frequently Asked Questions
You can find everything you wonder about our service and processes here.
There is no fixed price on YouTube; it typically operates on an auction basis either through cost-per-view (CPV) or cost-per-thousand impressions (CPM). You set your budget, and you only pay when your ad is viewed or engaged with. At 212 Medya, we reduce your unit costs by making optimizations that provide maximum reach with a minimum budget.
Data begins to populate in our panel from the moment your ads are approved and go live. While there is a learning process during the first 1-2 weeks, an increase in website traffic and brand awareness can be observed from day one. The campaign's full efficiency and targeting optimizations generally become clear by the end of the first month.
The process starts with a briefing meeting where we understand your business objectives. Then we share a strategy document that includes account setups, target audience analyses, and our creative suggestions. With your approval, we launch the campaigns and manage the process transparently through regular reporting and video meetings.
You have 24/7 access to the Google Ads panel, and no data is hidden. In addition, our detailed monthly reports explain not only the figures but also what these figures mean for your business and what we will do next. Transparency is the core principle we have maintained for over 10 years.
No, with the 'Skippable In-stream' ad model, you will not incur any charges if the user skips the video before 30 seconds or does not engage with the video (such as clicking a link). This means your ads show your brand to thousands of people for free (awareness). You are only spending your budget on viewers who are genuinely interested.
We adopt a flexible working model, but we recommend a minimum collaboration of 3 months for meaningful data in digital advertising. This duration is ideal for both the algorithm to learn and to get results from A/B testing. However, you always have the right to cancel in accordance with the contract terms if you are not satisfied.
The budget varies completely depending on your industry, goals, and competitiveness. Small-scale experiments can start with modest daily budgets, but a strategic investment should be planned to reach wide audiences. Our experts can prepare a free projection to determine the most suitable starting budget for you.
212 Medya is a performance agency; however, we provide consultancy services in video production processes through our creative partners. If you have existing videos, we provide technical support to adapt them to YouTube formats (trimming, adding subtitles, creating thumbnails). If a professional video shoot is needed, we direct you to the right partners.
We take authority over your existing ad accounts while ensuring that the ownership always remains with you. We analyze your past data to identify where mistakes were made or what areas have potential for improvement. Without disrupting your workflow, we manage a professional transition process to elevate your ad performance.
11/Contact
Tell us your goals; let’s present a data-driven YouTube Ads strategy tailored to your brand within 48 hours.
Kurtköy, Aeropark, Yenişehir, Osmanlı Blv. No:11, 34912 İstanbul
We work with companies that have a monthly ad budget of ₺15,000 or more.
