Data-Driven Start
By examining the digital footprint of your website or application, we complete the integrations of TikTok Pixel and Events API thoroughly; thus, user movements are tracked flawlessly.
/TikTok Marketing Partner Certified Ad Management/
Leave traditional methods behind to grab the attention of Generation Z. We elevate your brand in TikTok's dynamic environment with the most natural and engaging content.
01/TIKTOK AD STRATEGY
Gaining visibility on the TikTok platform is not just about allocating a budget; it requires deciphering the algorithm's language and acting in line with the platform's nature. To naturally integrate your brand into Generation Z's flow, we adopt an end-to-end technical setup and a trend-focused creative approach.
By examining the digital footprint of your website or application, we complete the integrations of TikTok Pixel and Events API thoroughly; thus, user movements are tracked flawlessly.
Using Spark Ads formats that capture Generation Z, we create precise targeting scenarios by combining organic engagement-promising content with popular sounds and trends on the platform.
We track campaign performance with real-time data, shifting budgets to high-engagement ad groups while making creative tests sustainable to increase conversion rates.
Hundreds of brands from various industries are growing with us
02/TIKTOK ADVERTISING GUIDE
We deliver your brand to Generation Z with the most natural and engaging content in TikTok's dynamic structure, turning engagement into lasting results.
TikTok ads are designed to blend seamlessly with organic content in users' "For You" feeds. The algorithm distributes your ads to the most relevant audience based on interests, behaviors, and engagement data, making content appear in a natural flow.
Spark Ads allow you to highlight high-performing content shared by your brand or content creators as ads. This format incorporates organic interactions into the advertising process, builds trust, and aligns perfectly with the platform's local spirit.
By identifying the format that best suits your campaign objectives, you can use your budget efficiently.
| Ad Format | Usage Purpose | Highlighted Benefit | Suitable Industries |
|---|---|---|---|
| In-Feed Ads | Direct conversion and sales | Wide audience reach | E-commerce, gaming, technology |
| Spark Ads | Engagement and trust building | Increased organic interactions | Fashion, cosmetics, lifestyle |
| TopView | Brand awareness and launch | High visibility impact | Automotive, food, large brands |
| Video Shopping | Product sales and catalog | Direct purchase flow | Retail, fashion, home decor |
| Branded Effects | User engagement and entertainment | Branded content dissemination | Entertainment, events, beverages |
212 Medya optimizes your brand’s digital performance by building this structure according to the needs, industry, and budget of each business with professional consulting.
03/Our Promise
We aim to convert every penny of your budget into measurable value, promising a net efficiency increase within 3 months.
We provide direct access to TikTok teams for account issues and policy violations.
We ensure you stay one step ahead of your competitors with industry benchmark data.
We offer you the chance to test new ad models and features months before your competitors.
04/Pricing
Three package options tailored to your business goals and budget. There are no setup or hidden service fees.
Specifically designed starter package for local businesses and SMEs looking to step into the world of TikTok.
The most popular package that strengthens the competitive advantage of e-commerce brands and businesses aiming to grow rapidly on TikTok.
The most comprehensive solution for large-scale, corporate brands aiming for maximum viral spread and market leadership on TikTok.
Instead of prepared fixed data, you can monitor your TikTok campaign results in real-time from your private dashboard. Direct data flow from the platform's official reporting system.
We do not create contracts that bind you. We know that when success comes, we will achieve customer continuity.
We periodically share what needs to be done and what we have done with real data, without drowning you in technical terms.
Monthly billing that can be easily shown in your accounting expenses. We prevent VAT or withholding complexities.
We ensure that every brand, regardless of size, receives the utmost return on their investment on TikTok.
We absolutely do not publish or manage ads from gray or illegal sectors that do not comply with advertising policies.
05/Problem
Without accurate targeting and eye-catching visuals on social media and search engines, a large portion of your budget is wasted.
06/Advertising Models
07/Why 212 Medya
Your ads are managed not only by "learned" individuals but by certified experts from Google and Meta.
We offer professional graphic design and video creative support that fully aligns with the visual structure of the media outlets.
We accurately measure ad sales and forms with advanced tracking codes and Conversion API (Server-Side).
You can monitor where your budget goes and which campaigns generate profits from our live panel 24/7.
08/How We Work
We start by examining your existing ad accounts, historical data, and competitive strategies to assess the current situation. We identify faulty setups.
We create a customized roadmap suited to your business goals, carefully integrating pixel and conversion tracking without errors.
We launch campaigns and test different combinations of visuals, text, and audiences to find the lowest-cost combinations.
We gradually scale successful campaigns, presenting return on investment (ROI) with transparent reports to drive growth.
09/Results
We promoted influencer content using Spark Ads and implemented shopping-focused custom targeting strategies.
While approaching TikTok ads with prejudice, it became our most profitable channel thanks to 212 Medya. In the first month, our ROAS rate exceeded 4.
10/Curiosities
You can find everything you want to know about our service and processes here.
TikTok advertising costs start from daily minimum budget limits, but the total cost varies depending on your goals and the level of competition. At 212 Medya, we conduct a detailed analysis to determine the most suitable budget for your industry and goals. We generally recommend starting with budgets above a certain level for sustainable performance.
The TikTok algorithm's "learning phase" is usually completed within the first 7 days, after which performance begins to stabilize. You can observe interactions and traffic growth within the first 48 hours after the campaign setup. However, real conversion and ROAS data typically bear fruit starting from the second week.
The process begins with a meeting where we listen to your brand's needs and an analysis of your current situation. We then provide you with a customized strategy document and proceed to technical setups with your approval. After the campaigns go live, we continuously inform you by regular reports and meetings, managing the process together.
You can track all advertising performance through live data panels prepared specifically for you by 212 Medya or through weekly detailed PDF reports. Our reports include not only click numbers but also focus on your core business results such as sales, costs, and ROAS. Due to our transparency policy, you can access all raw data at any time.
Yes, we perform the setups of Pixel and Conversion API, which are crucial for the success of TikTok ads, with our expert team. By accurately tracking events (purchases, form submissions, adding to cart) on your website or application, we ensure that the ads are shown to the people who will generate the highest conversion. This technical setup is our first step to prevent your budget from being wasted.
To establish an efficient advertising strategy and achieve results from optimizations, we generally recommend a minimum working period of 3 months. However, at 212 Medya, we prefer to work with flexible models based on mutual satisfaction. Instead of long-term commitments, we aim to extend our working duration based on the success we achieve.
Campaign-level minimum budgets starting from 200-500 TL can be allocated on TikTok, but this budget varies according to the sector and the size of the target audience. It would be healthiest for us to plan a budget specific to your brand's goals in order to achieve qualified results and scalable data. We decide together on your budget by calculating potential return rates.
We provide professional creative consultancy for video content production that suits the spirit of TikTok. While we have our own shooting team, we can also edit the materials you have in a way that is suitable for TikTok format or produce content through influencer collaborations. Remember, 70% of the success of advertising on TikTok comes from effective creative content.
The process of transitioning from another agency is quite simple; once you share the access to the advertising account, we quickly audit your existing campaigns and identify deficiencies. We implement a professional transition plan to allow you to switch without data loss and without stopping ads. It is generally observed that in such transitions, costs are rapidly reduced from a different perspective.
11/Contact
Describe your goals; we will present your data-driven TikTok Ads strategy tailored to your brand within 48 hours.
Kurtköy, Aeropark, Yenişehir, Osmanlı Blv. No:11, 34912 İstanbul
We work with companies that have a monthly ad budget of ₺15,000 or more.