Corporate Clients Decide on
LinkedIn, not Social Media.

LinkedIn allows for very precise targeting based on title, company, and industry, thanks to its professional database. While cost per click may appear high compared to Google or Facebook, the cost per 'qualified lead' is generally much more advantageous due to the decision-makers in your audience. The important factor is not the raw click price but the profitability of the resulting sales.

The first two weeks after campaign setup are referred to as the 'learning process'. The first qualified forms typically start to drop within the first few days, but it usually takes about a month for the strategy to reach its full potential and for data-driven optimizations to bear fruit. With regular work, a steady flow of leads can be achieved by the end of the third month.

Firstly, we listen to your business goals and target audience by holding an introductory meeting. Then we prepare a customized strategy document and budget plan for you; with your approval, we complete the technical setups (tags, forms, creatives) and go live. Throughout the entire process, you stay in constant communication with your assigned account manager.

Transparency is one of our core principles, and we provide digital panels where you can track all data in real-time. Additionally, at the end of each month, we prepare a detailed performance analysis, sharing how much each campaign has spent and how many quality contact forms it has generated. Our reports focus on tangible business successes rather than complex technical terms.

The LinkedIn Insight Tag is a small piece of code we add to your website, allowing us to measure the true success of your ads. With this code, we can track professionals who visit your site, see which ad converted into sales, and retarget individuals who came to your site. Managing ads without this technical installation means proceeding blindly.

At 212 Medya, we trust our performance, which is why we do not bind our clients with long-term and rigid contracts. Although we typically recommend a minimum initial period of at least three months for the strategy to settle, you can terminate the collaboration with a certain notice period if you are not satisfied. Our goal is to keep you with us not by contract but by the results you achieve.

Although the LinkedIn platform sets daily minimum budget limits, it is necessary to start at a certain level above in order to collect meaningful data and feed the algorithm. Depending on your industry and competition, 212 Medya recommends starting with a monthly advertising budget of around 15,000 TL to 20,000 TL for sustainable success. Smaller budgets can be used for testing; however, budget planning is critical for large-scale results.

On the B2B side, we usually get the highest efficiency from 'Lead Gen Forms' and 'Sponsored Content' models. These forms, which allow users to share their information without leaving LinkedIn, can increase conversion rates 2-3 times compared to website referrals. However, video or message ads can also be included in the strategy for brand awareness.

The transition process is quite simple; you just need to grant 'Campaign Manager' access to your existing ad account. By analyzing your historical data and the strategies of the previous agency, we identify where mistakes were made or which areas could be improved. We take over your ads without any data loss and shape them into a more performance-focused structure.