Acquire Qualified Customers with LinkedIn
We Reduce Form Costs by 40%

LinkedIn allows very precise targeting based on title, company, and industry thanks to its professional database. While cost per click may seem higher than Google or Facebook, due to your audience being decision-makers, the cost per qualified lead is generally much more advantageous. What matters is not the raw click price, but the profitability of the resulting sales.

The first 2 weeks after campaign setup are referred to as the 'learning phase.' Initial qualified forms usually start dropping within the first few days, but reaching full efficiency of the strategy and the benefits of data-driven optimizations typically spans a month. With consistent work, a steady flow of leads is achieved by the end of the third month.

We first hold a meeting to listen to your business objectives and target audience. Then we prepare a custom strategy document and budget plan; once approved, we complete the technical setups (tags, forms, creatives) and go live. Throughout the process, you remain in constant contact with your assigned account manager.

Transparency is one of our core principles, and we offer digital panels where you can track all data in real-time. Additionally, at the end of each month, we prepare a detailed performance analysis, sharing how much each campaign spent and how many quality contact forms it generated. Our reports focus on tangible business successes rather than complex technical terms.

The LinkedIn Insight Tag is a small piece of code we add to your website, allowing us to measure the actual success of your ads. With this code, we can track professionals visiting your site, see which ad converted sales, and retarget those who visited your site (retargeting). Managing ads without this technical setup means moving blindly.

At 212 Medya, we trust in our performance, which is why we do not tie our clients down with long-term, rigid contracts. Although we typically recommend at least a 3-month initial period for the strategy to settle, you can terminate our collaboration with a specific notice period if you are not satisfied. Our goal is to keep you with us not through contracts but through the results you achieve.

Although the LinkedIn platform sets daily minimum budget limits, it is necessary to start above a certain monthly level to collect meaningful data and feed the algorithm. Depending on your industry and competition, we at 212 Medya recommend starting with a monthly advertising budget of around 15,000 to 20,000 TL for sustainable success. Tests can be done with small budgets, but budget planning is critical for large-scale results.

On the B2B side, we usually get the highest efficiency from 'Lead Gen Forms' and 'Sponsored Content' models. These forms allow users to share their information without leaving LinkedIn, and can increase conversion rates by 2-3 times compared to website redirects. However, video or message ads can also be included in the strategy for brand awareness.

The transition process is quite simple; you just need to grant 'Campaign Manager' access to your existing ad account. By analyzing your historical data and the strategies of the previous agency, we identify where mistakes were made or which areas can be improved. We take over your ads without any data loss and transform them into a more performance-oriented structure.