Establishing Data Pool and Integration
We are building a centralized data architecture that will feed our AI algorithms by combining advertising data, web behaviors, and your current CRM records.
/Google Cloud AI & OpenAI Partner Approved Consultancy/
Traditional marketing methods can no longer keep up with demand. Instead of getting lost among data piles, find your target audience with the predictive power of artificial intelligence before they search for you.
01/MARKETING TRANSFORMATION WITH ARTIFICIAL INTELLIGENCE
Incorporating artificial intelligence into your marketing strategies is not just about using automated tools; it is about transforming the scattered data you have into a meaningful prediction mechanism. By merging all the data flowing from your CRM, web analytics, and advertising platforms into a single architecture, we create predictive customer segmentation. This enables us to automate personalization frameworks and establish a structure that offers tailored solutions to your potential customers even before they express purchase intent.
We are building a centralized data architecture that will feed our AI algorithms by combining advertising data, web behaviors, and your current CRM records.
Through the predictive analyses we apply on datasets, we identify audiences with high loyalty potential and launch personalized marketing automations specific to these groups.
We continuously update the outputs of the system we have built with live test-learn cycles, dynamically optimizing your strategy according to performance data to maximize efficiency.
Hundreds of brands from various sectors are growing with us
02/FUTURE MARKETING TECHNOLOGIES
The modern marketing ecosystem is shaped under the guidance of intelligent systems that process data and accelerate decision-making processes. Below, you can explore the key application areas that will enhance your business's efficiency.
AI consultancy allows for the management of manually conducted data analysis and content preparation processes with machine learning models. These systems convert customer behaviors into intelligent workflows that self-optimize repetitive tasks.
Success comes from fitting these technologies into a framework aligned with corporate goals rather than using disjointed tools. It is critical to focus on the decision-making ability over the target audience rather than the speed of production of the technology when integrating AI into your plan.
You can see the benefits and focal points that AI-powered core functions provide to your business in the table below.
| Use Case | Problem it Solves | Sample Application | Who it is Suitable For |
|---|---|---|---|
| Prediction and Segmentation | Customer churn and low engagement | Behavioral prediction models | E-commerce, SaaS, retail |
| Content and Personalization | Low content yield and relevance | Dynamic text and visual production | Digital media, content agencies, brands |
| Ad Optimization | High costs and inefficient targeting | Real-time budget management | Performance marketing, e-commerce |
| Marketing Automation | Operational workload and slowness | Smart customer journey scenarios | B2B, subscription systems, service sector |
| Analysis and Reporting | Getting lost among data piles | Automated insights and prediction reports | Marketing managers, data analysts |
212 Medya helps you achieve success by structuring this framework according to your business's special needs, sector dynamics, and growth targets through professional consultancy.
03/Our Promise
We mobilize our quarter-century experience to ensure that every penny of your investments transforms into measurable value.
We process your data with the highest security standards on OpenAI and Google Cloud infrastructure.
We provide the advantage of using newly released marketing tools from Google and OpenAI before everyone else.
Our team holds internationally recognized certifications in artificial intelligence integration and data science.
04/Investment
Three package options most suitable for the scale and goals of your business. No setup or hidden service fees.
Discover your business's marketing potential with artificial intelligence, entry-level integration.
Automate your marketing processes with AI and achieve strategic growth.
Comprehensive marketing automation and analysis with fully custom AI models and deep learning.
Monitor the performance of our AI models and your marketing results instantly from your private panel. Direct data flow and transparent analyses.
Instead of long-term and binding contracts, we offer flexible working models based on the belief that our success will satisfy you.
Without getting stuck in complex artificial intelligence terms, we explain how AI adds real value to your business with concrete data and understandable reports.
We provide transparent and orderly monthly invoicing for your AI marketing consultancy service fees that you can easily show in your accounting expenses.
Regardless of business size, we ensure that every client achieves the highest return on their AI-powered marketing investments.
While developing our AI-powered marketing strategies, we strictly adhere to all legal regulations and ethical principles.
05/Problem
Without proper data tracking and strategy, your investments get lost among untargeted audiences.
06/Service Structure
07/Why 212 Medya
Your processes are managed not just by 'trained' individuals but by experts certified by Google and Meta.
We offer custom designs that match the strength of your brand, featuring high click-through rates and user-friendly interfaces.
We precisely measure sales and forms with conversion APIs (Server-Side) and advanced pixel integrations.
We allow you to monitor where your budget is going and which campaigns are generating profits from our live panel 24/7.
08/How We Work
We start by analyzing your current situation, past data, and competitor strategies. We identify errors.
We draw up a customized roadmap aligned with your business goals and perform necessary technical coding and pixel setups.
We launch campaigns or projects and test different visual, text, and audience combinations to find the lowest costs.
We gradually scale successful campaigns, presenting ROI through transparent reports to facilitate growth.
09/Results
Using predictive analysis models, dynamic AI advertising structures were created for the audiences with the highest purchase tendencies.
Through AI marketing consulting, we reduced our advertising costs by 30% while doubling our sales. 212 Medya's vision has taken us far ahead of our competitors.
10/Frequently Asked Questions
You can find everything you wonder about our services and processes here.
Our service fee is determined based on your brand's scale, data volume, and the depth of integration required. Instead of offering a single package, we optimize your budget by selecting modules that will genuinely add value to your business. After a detailed discussion, we provide transparent pricing tailored to your brand.
Initial improvements in the process typically manifest within the first 3 months through data cleaning and advertising optimizations. However, for AI models to fully learn and turn into a sustainable growth engine, a period of 6 to 12 months is required. During this time, we report developments with concrete data every month.
The process begins with an introductory meeting attended by a senior strategy expert and an AI engineer assigned to your brand. We then analyze your current situation using our 6-step methodology and present a customized roadmap for your approval. After approval, we transition to the integration and continuous optimization phase, progressing with weekly synchronization meetings.
All our data and actions are completely transparent; we set up a customized, live panel for you via Google Looker Studio. In this panel, you can monitor AI's impact on performance, efficiency in advertising expenditures, and conversion rates 24/7. Additionally, we update the strategy together with monthly in-depth analysis meetings.
Without being limited to a specific platform, we choose the toolkit that will yield the best results. We include Google AI, Meta Lattice, OpenAI (GPT-4), Midjourney, and custom machine learning models in our strategy. Our aim is not just to use tools, but to obtain unique results by integrating these tools with your brand's datasets.
Due to the nature of AI projects, which require time for data collection and model training, we usually recommend 6 or 12-month partnerships. However, we provide flexibility by establishing a 3-month 'pilot application' period for the parties to get to know each other. We believe that long-term success comes from continuity.
Your advertising budget should be directly proportional to your goals; however, for AI models to work efficiently, a certain level of data density is required. Generally, the impact of AI optimization is much more striking in brands with an average monthly advertising expenditure. We determine the most suitable budget allocation together during the analysis phase.
Data security is our top priority; we operate all our processes in compliance with KVKK and GDPR. We have strict protocols regarding the anonymization of data transmitted to AI models and its processing on secure servers. The private data of your brand is never used without permission for general training of third-party models.
Instead of conflicting with your current agency, we can guide them in AI strategy or simply integrate as an AI-focused consulting layer into the process. As 212 Medya, with our 10 years of corporate history, we have a culture of working in harmony with different teams. Our goal is to enhance your brand's overall digital efficiency.
11/Contact
Describe your goals; let's present you with a data-driven strategy for The Future of Marketing: AI-Powered Marketing Consulting within 48 hours.
Kurtköy, Aeropark, Yenişehir, Osmanlı Blv. No:11, 34912 Istanbul
We work with companies that have a monthly ad budget of ₺15,000 or more.