Establishing a Data Pool and Integration
We build a central data architecture that feeds our artificial intelligence algorithms by combining the scattered advertising data, web behaviors, and existing CRM records.
AI-Powered Marketing
AI Marketing Consulting
Increase Ad Efficiency by 150%
Traditional marketing methods can no longer keep up with demand. Instead of getting lost among data piles, find your target audience before they start searching for you with the predictive power of artificial intelligence.
Predictive Customer Behavior Analysis AI-Powered Budget Optimization Personalized Dynamic Content Strategy Automated Customer Acquisition Systems Data Security-Focused AI Integration
Over 500 successful brands trust us with their AI-powered marketing strategies.
500+Successful Brand
%150Average Efficiency Increase
26+Annual Industry Experience
01/MARKETING TRANSFORMATION WITH ARTIFICIAL INTELLIGENCE
How is artificial intelligence integrated into marketing strategy?
Incorporating artificial intelligence into your marketing strategies is not just about using automated tools but transforming the messy data you have into a meaningful prediction mechanism. By merging all data flowing from your CRM, web analytics, and advertising platforms into a central architecture, we create predictive customer segmentation. Thus, we automate personalization scenarios, building a structure that offers tailored solutions to your potential customers before they even express their purchasing intention.
01 02 Predictive Segmentation and Automation
Through predictive analyses applied to datasets, we identify audiences with high loyalty potential and launch personalized marketing automations specific to these segments.
03 Calibration with Test-Learn Cycle
We continuously update the outputs of the system we have built with live test-learn cycles, dynamically optimize your strategy based on performance data, maximizing efficiency.
Hundreds of brands from different sectors are growing with us
02/FUTURE MARKETING TECHNOLOGIES
Applications of artificial intelligence in marketing and strategic implementation methods
The modern marketing ecosystem is shaped under the guidance of smart systems that process data and accelerate decision-making processes. You can explore the key application areas that will increase your business's efficiency below.
01
What is AI Marketing Consulting and what does it automate?
AI consulting enables the management of manually executed data analysis and content preparation processes through machine learning models. These systems convert repetitive tasks into self-optimizing smart workflows by predicting customer behaviors.
02
Not a tool stack but a strategy: Integrating artificial intelligence into your marketing plan
Success lies not in using disconnected tools, but in integrating these technologies into a framework aligned with corporate goals. While incorporating AI into your plan, it is crucial to focus on the technology's decision-making ability on the target audience rather than its production speed.
Comparison of AI Use Cases in Marketing
You can see the benefits and focus areas provided by AI-powered core functions for your business in the table below.
| Use Case | Problem Solved | Example Application | Who it is Suitable For |
|---|---|---|---|
| Prediction and Segmentation | Customer loss and low engagement | Behavioral prediction models | E-commerce, SaaS, retail |
| Content and Personalization | Low content yield and relevance | Dynamic text and visual production | Digital media, content agencies, brands |
| Ad Optimization | High cost and inefficient targeting | Real-time budget management | Performance marketing, e-commerce |
| Marketing Automation | Operational workload and slowness | Smart customer journey scenarios | B2B, subscription systems, services sector |
| Analysis and Reporting | Getting lost among data piles | Automated insights and forecast reports | Marketing managers, data analysts |
212 Medya enables you to achieve success by structuring this framework according to the specific needs, sector dynamics, and growth goals of your business through professional consulting.
03/Our Promise
We promise clear growth in a short time.
We are mobilizing our 26 years of experience to turn every penny of your investments into measurable value.
Corporate Data Security
We process your data with the highest security standards on the OpenAI and Google Cloud infrastructure.
Access to Beta Features
We provide the advantage of using the marketing tools newly released by Google and OpenAI before anyone else.
Certified Technical Team
Our team holds internationally recognized certifications in AI integration and data science.
04/Investment
The Future of Marketing: AI-Powered Marketing Consulting
Packages.
Three package options most suitable for the scale and goals of your business. There are no setup or hidden service fees.
AIStarter
AI Start
Discover the marketing potential of your business with artificial intelligence, entry-level integration.
₺35,000/ month
- AI-optimized marketing budget management of up to 35,000 ₺ (VAT included)
- AI-supported detailed audience analysis and segmentation
- Monthly AI-based strategy development and performance optimization
- AI-supported basic creative content suggestions and consulting
- Advanced conversion tracking (Pixel/API) and data integration
- Real-time and transparent AI performance reporting panel access
- Continuous consulting with a dedicated AI marketing specialist
AIBusinessPro
AI Business Pro
Automate your marketing processes with AI and enable strategic growth.
₺65,000/ month
- AI-optimized marketing budget management of up to 65,000 ₺ (VAT included)
- Advanced AI with multi-channel audience modeling and micro-segmentation
- Weekly AI-focused strategy and in-depth optimization processes
- Dynamic AI-based creative content production and A/B test optimization
- Cross-platform conversion tracking and advanced data warehouse integration
- Customizable AI performance metrics and predictive analysis reporting panel
- 24/7 uninterrupted AI marketing specialist consulting with priority access
AIEnterprise
AI Enterprise
Comprehensive marketing automation and analysis with fully customized AI models and deep learning.
₺120,000/ month
- AI-optimized marketing budget management of up to 120,000 ₺ (VAT included)
- Unique audience forecasts and automation with company-specific AI models
- Continuously adaptive AI strategy development and real-time campaign optimization
- Automated creative content and campaign variant production with generative AI
- End-to-end AI-supported conversion funnel optimization with CRM and ERP integration
- Machine learning-supported predictive analytics and future strategic reporting
- Dedicated senior AI marketing director and VIP support services
AI-Supported Instant and Transparent Reporting
Track the performance of our artificial intelligence models and your marketing results instantly from your dedicated panel. Direct data flow and transparent analyses.
Flexible Agreement Models
Instead of long-term and binding contracts, we offer flexible working models, believing that our success will satisfy you.
Making AI Understandable: Real Value
We explain how AI adds real value to your business with concrete data and understandable reports without getting stuck in complex AI terminology.
Transparent and Accounting-Friendly Invoicing
We provide transparent and regular monthly invoicing for your AI marketing consulting service fees, which you can easily categorize as accounting expenses.
Fair AI Power for Businesses of All Sizes
Regardless of business size, we ensure that each of our clients achieves the highest return on their AI-supported marketing investments.
Ethical and Legal AI Marketing Principles
While developing our AI-supported marketing strategies, we strictly adhere to all legal regulations and ethical principles.
05/Issue
How much of your budget
actually turns into revenue?
Without proper data tracking and strategy, your investments get lost among untargeted audiences.
- ✕Predictive BudgetDecisions are made with unclear data regarding where the budget goes and what it brings.
- ✕Static Customer GroupsCustomers are categorized into rough categories based on demographic data, and everyone receives the same message.
- ✕Historical ReportingOnly what happened last month is reported, and no clear roadmap is provided for the future.
Investment Efficiency Analysis
Budget converting to revenueWasted budget
Difference in a budget of ₺50,000: ₺20,000 / month
06/Service Structure
Professional process,
flawless engineering.
01Predictive Targeting
02Smart Budget
03Hyper-Personalization
04AI Supported
07/Why 212 Medya
Your business's digital,
unshakeable signature.
Certified Expert Team
Your processes are managed by certified experts from Google and Meta, not just 'learned' individuals.
Creative Design Architecture
We offer custom designs with a high click-through rate and user-friendly interface that befits the strength of your brand.
Advanced Data Tracking
We measure sales and forms accurately with Conversion API (Server-Side) and advanced pixel integrations.
Live and Transparent Reports
We allow you to monitor where your budget is going and which campaigns are generating profit through our live panel 24/7.
08/How We Work
In four steps, a data-driven growth cycle.
01
Current State Analysis
We start by examining your current state, past data, and competitor strategies. We identify errors.
02
Strategy and Planning
We draw a custom roadmap aligned with your business goals; we complete the necessary technical coding and pixel installations.
03
Launch and A/B Testing
We launch the campaigns or projects and test different combinations of visuals, texts, and audiences to find the lowest costs.
04
Scaling and Reporting
We gradually scale successful campaigns, presenting return on investment (ROI) through transparent reports to foster growth.
Case № 156Omnichannel Retail Group — Fashion & Ready-to-Wear
Performance Increase Trend
09/Results
With Data-Driven AI Marketing
We Increased Campaign Efficiency by 210%
By using predictive analysis models, dynamic AI advertising setups were created targeting the audiences with the highest purchasing tendencies.
%210Average Performance
%340Traffic / Revenue Increase
−%42Cost Per Acquisition Decrease
We doubled our sales while reducing our advertising costs by 30% thanks to AI marketing consulting. The vision of 212 Medya has taken us far ahead of our competitors.
10/Frequently Asked Questions
Frequently Asked
Questions.
You can find everything you wonder about our services and processes here.
What is the cost of AI marketing consulting?
Our service fee is determined based on your brand's scale, data volume, and the depth of integration required. Instead of offering a single package, we optimize your budget by selecting modules that will add real value to your business. After a detailed discussion, we present a transparent pricing tailored to your brand.
How soon will we start seeing results?
Initial improvements in the process typically manifest within the first 3 months through data cleansing and ad optimizations. However, for the AI models to fully learn and turn into a sustainable growth engine, a period of 6 to 12 months is required. During this time, we report developments monthly with concrete data.
How does the working process with 212 Medya progress?
The process begins with an introductory meeting involving a senior strategy expert and an AI engineer assigned to your brand. We then analyze your current situation by applying our 6-step methodology and present a customized roadmap for your approval. After approval, we move to the integration and continuous optimization phase, progressing with weekly synchronization meetings.
How is the reporting process done, and is it transparent?
All our data and actions are completely transparent; we set up a live dashboard specifically for you via Google Looker Studio. In this dashboard, you can monitor the impact of AI on performance, the efficiency of advertising expenditures, and conversion rates 24/7. We also update the strategy together with monthly in-depth analysis meetings.
Which artificial intelligence platforms do you use?
Without being tied to a specific platform, we select the toolset that will yield the best results. We incorporate Google AI, Meta Lattice, OpenAI (GPT-4), Midjourney, and custom machine learning models into our strategy. Our goal is not only to use tools but also to achieve unique results by allowing these tools to interact with your brand's datasets.
Is there a minimum working or contract duration?
Due to the nature of AI projects, which require time for data collection and model training, we generally recommend 6 or 12-month partnerships. However, for the parties to get to know each other, we provide flexibility by establishing an initial 3-month 'pilot application' period. We believe that long-term success comes from continuity.
How much should my advertising budget be for this service?
Your advertising budget should be directly proportional to your goals, but AI models require a certain level of data density to function efficiently. Typically, the effects of AI optimization are much more striking in brands with a monthly average advertising spend or higher. We determine the most suitable budget distribution together during the analysis phase.
How do you manage data security and KVKK processes?
Data security is a top priority for us; we carry out all our processes in compliance with KVKK and GDPR. We have strict protocols for the anonymization of data passed to AI models and for processing it on secure servers. Your brand's private data is never used without permission for the general training of third-party models.
How does the process work if we are already working with an agency?
Rather than conflicting with your current agency, we can guide them in AI strategy or simply act as a consultancy layer focused on AI. With 26 years of corporate history as 212 Medya, we have a culture of working in harmony with different teams. Our goal is to enhance the overall digital efficiency of your brand.
11/Contact
Let's Start Growing Together.
Share your goals; let us present to you a data-driven Marketing Future tailored for your brand: AI-Powered Marketing Consulting strategy within 48 hours.
- Emaildestek@212medya.com
- Phone0850 885 0 955
- WhatsApp+90 532 290 66 72
- Office
Kurtköy, Aeropark, Yenişehir, Osmanlı Blv. No:11, 34912 İstanbul