Data Ecosystem and Infrastructure Preparation
We activate the conversion tracking mechanism by performing the X Pixel installation. We analyze your web traffic and create a digital foundation that aligns with your campaign goals.
/X (Twitter) Ads Certified Advertising Management/
Don't let your brand get lost in the rapidly changing X agenda. We convert your advertising budget into real profits by reaching the right audience at the right time with effective messages.
01/X AD TRANSFORMATION
Advertising on the X platform is not just about publishing content, but being at the center of the agenda with the right data infrastructure and strategic planning. With X Pixel integration, we track user behavior on your website, optimizing your budget to increase your brand's visibility. Here is our professional operational process that highlights your brand in the rapidly changing X agenda.
We activate the conversion tracking mechanism by performing the X Pixel installation. We analyze your web traffic and create a digital foundation that aligns with your campaign goals.
Using trend-based targeting models and specific Promoted Ads formats, we launch creative content that matches the best audience in line with brand safety settings.
We continuously monitor the performance of the ads in the field and optimize budget distribution based on the data obtained to maximize your return on investment.
Hundreds of brands from different sectors are growing with us
02/X ADVERTISING STRATEGIES
Establish an organic connection with your target audience through advertising solutions that position your brand in the right place in X platform's instant flow. We bring your message to the center of the agenda with data-driven narratives.
X ads are engagement-focused promotional models that highlight your brand's content in the platform's feed, search results, and profile pages. This structure allows you to reach users who are your direct target audience, never having encountered your brand but connected through their interests and followed accounts.
Unlike other media, X is a space where users come to follow the news and current developments; therefore, the interaction of your ads depends on their alignment with real-time contextual content. Agenda targeting allows you to establish a more natural and sincere communication with users by making your brand a part of the currently discussed topic, unlike traditional advertisements.
Advertising products designed to serve different interaction purposes offer the best experience suitable for your campaign goals.
| Advertising Product | Usage Purpose | Display Area | Suitable Scenario |
|---|---|---|---|
| Promoted Ads | Brand engagement and website traffic | Timeline and search results | Campaign launches, content promotion |
| Vertical Video Ads | Full-screen impactful viewing | Within X timeline | Product promotion, storytelling |
| Follower Ads | Corporate follower increase | Follow recommendations area | Brand awareness, community growth |
| Trend Takeover | Maximum agenda visibility | Explore tab | Major events, attention-grabbing announcements |
| Timeline Takeover | High daily reach | Top of the timeline | Special days, brand loyalty |
| Amplify | Integration with publisher content | Pre-roll advertising space | Premium content sponsorship, prestige |
212 Medya manages your campaign efficiency with professional consulting support by determining the most suitable advertising structure according to your brand's goals and industry dynamics.
03/Our Promise
We aim to convert every penny of your budget into measurable value, promising a clear increase in efficiency in 3 months.
We resolve issues instantly by providing direct access to the X technical team.
You get the chance to test new advertising models before your competitors.
We implement best practices for the security of your advertising accounts and performance policies.
04/Pricing
Three package options that best suit your business goals and budget. No setup or hidden service fees.
Ideal entry package for businesses looking to build brand awareness on the X platform or launch their first sales/engagement campaigns.
Ideal for businesses aiming to maximize sales, lead generation, or brand engagement by catching up with X trends.
For large-scale firms that want to shape trends, reach wide audiences, and elevate corporate brand awareness to the peak on X.
Track your X advertising performance from your special panel directly with the platform's data, not the agency, in real-time and transparently.
We trust in our service quality and believe that our long-term partnership will continue only with your satisfaction. We do not require binding contracts.
We communicate what works and how we achieve your campaign goals in understandable language by simplifying complex X advertising metrics with real data.
We facilitate your accounting processes with transparent and regulatory-compliant monthly billing, eliminating complexities like VAT and withholding.
We approach every client from all budgets with a fair and equal service understanding to ensure they receive the highest return on their X advertising investments.
We provide services in full compliance with X advertising policies, laws, and ethical values. We do not accept advertising requests from gray or illegal sectors.
05/Problem
Without the right targeting and eye-catching visual work on social media and search engines, a large portion of your budget is wasted.
06/Advertising Models
07/Why 212 Medya
Your ads are managed by not just 'learned' individuals but by certified experts from Google and Meta.
We offer professional graphic design and video creative support that fully conforms to the visual structure of the media.
We accurately measure ad sales and forms using advanced tracking codes and Conversion API (Server-Side).
We allow you to monitor where your budget is going and which campaigns are generating revenue through our live panel 24/7.
08/How We Work
We start by examining your existing ad accounts, historical data, and competitor strategies. We identify faulty setups.
We draw up a custom roadmap suitable for your business goals; we establish pixel and conversion tracking integrations without errors.
We launch campaigns and test different combinations of visuals, texts, and audiences to find the most cost-effective combinations.
We scale successful campaigns gradually, presenting investment returns (ROI) with transparent reports to facilitate growth.
09/Results
The 'Follower Similarity' strategy was implemented, focusing on audiences similar to competitor followers instead of interest-based targeting.
While we thought we were wasting our budget on X ads, we met 212 Medya. By utilizing sector-specific targeting, we reduced our advertising costs by 40% while doubling our sales.
10/Frequently Asked Questions
You can find everything you are curious about regarding our service and processes here.
The costs of X ads vary based on the chosen targeting, industry competition, and ad model. Typically, you are charged per click (CPC) or per thousand impressions (CPM). As 212 Medya, we analyze and share the most suitable starting budget for your advertising goals and industry.
After the ads go live, engagement data starts coming in within the first 24-48 hours. However, it usually takes the first 2 weeks for the strategy to fully establish and for the algorithm to complete its learning process. During this period, you will see performance gains from the optimizations we are conducting.
First, we listen to your business and goals, then we conduct a comprehensive account audit. After our strategy is approved, we complete the preparation of visuals and texts and carry out the campaign setups. Throughout the entire process, we ensure transparency at every stage by maintaining constant communication with your assigned account manager.
We operate with the principle of full transparency in reporting, and you always have full access to your ad account. In weekly or monthly reports we prepare, we present critical metrics like budget spent, click counts, conversion costs, and ROI (return on investment) in an understandable manner. We focus on concrete results instead of complex terms.
This situation varies depending on your industry and target audience; X may be more effective for tech, finance, and B2B audiences that closely follow current trends. While Meta targets wider audiences, X provides a more niche and highly engaged audience. We honestly share which platform will provide you with a higher return based on our analyses.
We typically plan our processes in 3-month strategic periods because sustainable success in digital marketing takes time. However, we tie our clients not with strict contracts, but with the performance we deliver. Our contracts include clauses prioritizing mutual trust and providing flexibility.
While there is a certain budget threshold for X's algorithm to collect healthy data, we can develop strategies suitable for every budget. We typically recommend starting with a daily minimum budget of 1,000 TL or more to obtain meaningful data. Our priority in budget management is to ensure that you achieve the highest conversion with the least spending.
This targeting method allows you to show ads to followers of competitors or industry influencers that operate similarly to your brand. This method is one of the fastest and most effective ways to reach potential customers directly. We determine the most accurate follower lists for you to perform precise targeting.
The transition process from your current agency is quite smooth and fast. Since you retain ownership of your ad accounts, we start by defining permissions and conducting an analysis that includes your historical data. We focus on improving performance by correcting existing errors without any data loss.
11/Contact
Share your goals; let’s present your data-driven X (Twitter) Ads strategy within 48 hours.
Kurtköy, Aeropark, Yenişehir, Osmanlı Blv. No:11, 34912 İstanbul
We work with companies that have a monthly ad budget of ₺15,000 or more.