Infrastructure and Data Setup
We create a comprehensive measurement foundation with GA4, GTM, server-side tracking, and Conversion APIs.
Google Partner Performance Agency
Performance Marketing Agency:
Not Just a Single Channel, Growth Target
We manage Google Ads, Meta, LinkedIn, YouTube, and TikTok not with singular budgets; but integrated according to your sales, qualified lead, ROAS, and customer acquisition cost objectives.
Google Partner Expertise Advanced Conversion Infrastructure Cross-Channel Budget Distribution Optimization Based on Real Sales Data Live Reporting Dashboard
Over 500 successful brands trust us with their advertising
500+Successful Brand
26+ YearsIndustry Experience
5 ChannelsGoogle, Meta, LinkedIn, YouTube, TikTok
01/PERFORMANCE MARKETING STRATEGY
Our multi-channel growth and measurement methodology
Successful performance marketing is not about randomly placing ads; it is establishing a sustainable growth cycle based on the right infrastructure, multi-channel budget optimization, and real sales data.
01 02 Strategic Channel Distribution
We manage platforms like Google Ads, Meta, and LinkedIn in an integrated way according to the digital habits of your target audience.
03 CRO and Live Optimization
We optimize landing pages and instantaneously allocate the budget based on real sales data.
Hundreds of brands from different sectors are growing with us
02/PERFORMANCE MARKETING GUIDE
Elevate Growth Strategies with Performance Marketing
We explore integrated performance marketing approaches that focus on your business's growth goals, moving beyond single-channel independent management.
01
How to choose a performance marketing agency?
When choosing the right agency, you should focus on the technical measurement infrastructure, transparent reporting dashboards, and the ability to manage across multiple channels without confining the budget to a single one.
02
Why is multi-channel performance management essential?
Users visit multiple channels when making purchase decisions. Managing channels like Google, Meta, and LinkedIn in tandem and synchrony reduces customer acquisition costs and increases overall conversion rates.
2026 Performance Marketing Channels Comparison
By determining the most suitable channel combination for your business goals, you can optimally utilize your budget.
| Channel / Solution | Focus Point | Highlighted Benefit | Suitable Target |
|---|---|---|---|
| Google Ads | Intent-based search and conversion | High purchase intent | E-commerce and service searches |
| Meta (Facebook/Instagram) | Social discovery and demand generation | Visual audience targeting | Brand growth and direct sales |
| LinkedIn Ads | B2B corporate targeting | Reaching decision-makers by title | B2B software, services, and industry |
| Measurement Infrastructure | Data accuracy and attribution | Reliable data despite cookie restrictions | All digital campaigns |
| Landing Page (CRO) | Converting visitors into customers | High conversion rate | All digital campaigns |
212 Medya optimizes your brand's digital performance by establishing this structure according to the needs, sector, and budget of each business with Google Partner expertise.
03/Our Promise
Data-driven growth and
transparent optimization promise.
We track your budget down to the last penny and optimize it with server-side conversion infrastructure and real sales data.
Google Partner Expertise
We configure your Google Ads infrastructure to the latest standards with our certified expert team.
Advanced Measurement
We minimize data loss through GA4, GTM, server-side tracking, and CRM offline conversion transfers.
Live Reporting Dashboard
We provide you with 24/7 transparent access to spending, revenue, and ROAS data across all channels.
04/Pricing
Performance Marketing Agency
Service Packages.
Transparent pricing models suitable for your business size and advertising budget. All prices exclude VAT; advertising budget is not included in the fee.
StarterPackage
Starter
For SMEs wishing to grow performance-focused, with a total ad budget of up to 50,000 ₺ per month.
₺12,000/ month
- Management of total ad budget up to 50,000 ₺ per month
- Integrated management of Google advertising agency and Meta advertising agency
- GA4 and Google Tag Manager basic conversion infrastructure setup
- Landing page performance review and basic CRO recommendations
- Cross-channel monthly budget allocation optimization
- Real-time access to performance reporting dashboard
- Regular optimization and A/B testing
GrowthPackage
Growth
For those looking to scale a 50,000–250,000 ₺ ad budget and implement multi-channel strategies.
%15/ ad budget
- Management of monthly ad budget of 50,000 – 250,000 ₺ (service fee at least 12,000 ₺)
- Integrated structure of Google, Meta advertising agency and LinkedIn ads
- Server-side tracking (Server-side GTM) and Advanced Conversion integration
- Professional landing page design guidance to increase conversion rates
- Cross-optimization based on actual sales and CRM data
- Custom live performance reporting dashboard
- Weekly strategy and data analysis meetings
CorporatePackage
Corporate
High-end solution for high-volume ad budgets above 250,000 ₺ and advanced marketing automations.
%10/ ad budget
- Management of monthly ad budget over 250,000 ₺ (service fee at least 37,500 ₺)
- End-to-end management of all channels (Google, Meta, LinkedIn, YouTube, TikTok)
- Offline Conversion Tracking from CRM
- Comprehensive landing page design and CRO testing
- Advanced data modeling and AI-supported budget distribution
- Custom interactive live reporting dashboard for senior management
- One-on-one consultancy from a senior performance marketing expert
Live and Transparent Reporting Dashboard
Instead of fixed PDF reports, monitor your spending and revenue data from your custom dashboard updated 24/7.
Server-Side Tracking Infrastructure
We minimize data loss with server-side GTM and Advanced Conversion against cookie barriers.
CRM Offline Conversion Transfer
We provide feedback to advertising panels not just for those who fill out forms, but for qualified customers who convert into sales.
Multi-Channel Budget Optimization
We dynamically distribute your budget among the highest-performing channels without squeezing it into a single channel.
Landing Page and CRO Focused Approach
We improve page experiences that will convert incoming traffic into sales as much as increasing ad clicks.
Google Partner Competence
We offer certified and reliable performance marketing management fully compliant with Google standards.
05/Problem
Managing Channels Independently
drains your budget.
Confining your ad budget to a single channel or inadequately setting up your measurement infrastructure increases your customer acquisition costs and leads to decisions far from actual sales data.
- ✕Disorganized Channel ManagementExpenses that don't support one another, lacking a common strategy.
- ✕Inadequate Measurement InfrastructureLost conversion data due to cookie restrictions and absence of server-side tracking.
- ✕Metrics Detached from SalesReporting focused solely on clicks and impressions rather than revenue or qualified leads.
Performance Efficiency Analysis
Budget returning as actual salesWaste from incorrect optimization
Difference in a ₺100,000 budget: ₺38,000 / month
06/Service Models
The right infrastructure, the right channel,
measurable growth.
01Measurement
02Multi-Channel
03Conversion (CRO)
04Transparency
07/Why 212 Medya
In performance marketing,
a transparent and measurable partner.
Google Partner Competence
We manage your campaigns according to Google best practices with our certified experts.
Multi-Channel Expertise
We don't focus on just one channel; we operate Google, Meta, LinkedIn, and other channels in synergy.
Reliable Measurement Infrastructure
We establish a measurement system that minimizes data loss with server-side tracking and offline conversion integrations.
Live and Transparent Reporting
We transparently present where your budget is spent and how much revenue it generates through our 24/7 live panel.
08/How We Work
In four steps, a data-driven
growth loop.
01
Infrastructure and Data Audit
We examine your current GA4, pixel, and conversion setups, identify gaps, and prepare the server-side infrastructure.
02
Strategy and Budget Plan
We design budget allocation across Google, Meta, and other channels according to your sales and qualified lead targets.
03
Campaign and CRO Optimization
When launching ads, we optimize your landing pages to increase conversion rates and perform A/B tests.
04
Live Tracking and Scaling
We optimize the campaigns based on actual sales and CRM data and scale successful areas with the live panel assistance.
Example ScenarioE-Commerce — Multi-Channel Growth
Targeted Monthly Revenue Flow
09/Results
Example scenario: Managing Google and Meta
according to a single target
For an e-commerce brand, we aim to increase total ROAS and reduce customer acquisition costs by structuring Google Ads and Meta campaigns with server-side tracking and landing page optimization.
4×Target ROAS
%40Target Qualified Lead Increase
−%25Target Customer Acquisition Cost
We manage channels not separately, but according to the same sales target; the budget flows to the channel that brings customers at the lowest cost.
10/Frequently Asked Questions
Frequently Asked
Questions.
You can find everything you want to know about our services and processes here.
What is a performance marketing agency and how does it differ from standard advertising agencies?
A performance marketing agency focuses on concrete business goals such as direct sales, qualified leads, ROAS, and customer acquisition cost rather than brand awareness. The difference from standard agencies is that all spending and optimizations are managed in a fully data-driven manner using advanced measurement infrastructures (GA4, server-side tracking).
How to choose the right performance marketing agency?
When choosing an agency, you should look not only at the promised number of clicks but also at technical measurement competence (Google Partner status, server-side GTM), reporting transparency (live dashboards), and whether they manage your budget focusing on multi-channel growth instead of locking it into a single channel.
Which advertising channels do you manage together?
Depending on your business's target audience and growth goals, we manage channels such as Google Ads, Meta (Facebook/Instagram), LinkedIn (B2B), YouTube, and TikTok together under a single strategic umbrella, distributing the budget in the most efficient way.
What technologies do you use in your measurement infrastructure?
We establish a complete measurement foundation using modern infrastructures such as GA4, Google Tag Manager, server-side tracking (Server-side GTM), Enhanced Conversions, Meta Conversion API (CAPI), and offline conversion tracking from CRM.
Do you provide landing page and CRO services?
Yes, we include landing page design and user experience (CRO) optimizations in our processes to ensure that the traffic coming from ads converts to sales or forms at the highest rate.
Is the advertising budget included in the agency service fee?
No, our package prices are for the agency’s management and optimization service. Budgets paid to advertising platforms (Google, Meta, etc.) go directly to the respective platforms and are not included in the package prices.
How can I track the reporting process?
Instead of complex Excel spreadsheets or fixed PDF reports, we offer special live reporting panels where you can monitor all spending, revenue, and ROAS metrics in real-time, 24/7.
How do you determine the budget allocation?
Instead of fixing your budget to a single channel, we dynamically optimize the budget distribution between channels based on real sales data by analyzing which channel brings qualified customers at a lower cost.
11/Contact
Let's start growing
together.
Describe your goals; let’s present your data-driven performance marketing strategy tailored to your brand within 48 hours.
- Emaildestek@212medya.com
- Phone0850 885 0 955
- WhatsApp+90 532 290 66 72
- Office
Kurtköy, Aeropark, Yenişehir, Osmanlı Blv. No:11, 34912 Istanbul