Establishing Data Pool and Integration
By combining scattered advertising data, web behaviors, and your existing CRM records, we build a central data architecture that will feed our AI algorithms.
Artificial Intelligence Marketing Agency
Traditional marketing methods are no longer sufficient. Find your target audience before they search for you, and allocate your budget to the most effective channels with artificial intelligence solutions and deep data analysis.
01/MARKETING TRANSFORMATION WITH AI
Incorporating AI into your marketing strategies is not just about using automated tools, but transforming the scattered data at your disposal into a meaningful prediction mechanism. By merging all data flowing from your CRM, web analytics, and advertising platforms into a single pot, we create predictive customer segmentation. This allows us to automate personalization scenarios, setting up a structure that offers tailored solutions to potential customers even before they express the intent to purchase.
By combining scattered advertising data, web behaviors, and your existing CRM records, we build a central data architecture that will feed our AI algorithms.
Through predictive analyses applied to data sets, we identify audiences with high loyalty potential and launch personalized marketing automations specific to these audiences.
We continually update the outputs of the system we established with live test-learn cycles, dynamically optimizing your strategy based on performance data to maximize efficiency.
Hundreds of brands from different industries are growing with us
02/THE FUTURE OF MARKETING TECHNOLOGIES
The modern marketing ecosystem is evolving under the guidance of smart systems that process data and accelerate decision-making processes. You can explore the key application areas that will increase your business efficiency below.
AI consulting allows for the management of manually executed data analysis and content creation processes with machine learning models. These systems transform repetitive tasks into self-optimizing smart workflows by predicting customer behaviors.
Success comes not from using disconnected tools, but from placing these technologies into a framework aligned with corporate goals. When integrating AI into your plan, it is crucial to focus on the decision-making ability on the target audience rather than the speed of production of the technology.
You can find the benefits and focus areas of essential AI-powered functions for your business in the table below.
212 Medya ensures your success by structuring this framework according to your business’s specific needs, industry dynamics, and growth goals through professional consultancy.
03/Our Promise
We mobilize our 26 years of experience to ensure that every penny of your investments turns into measurable value.
We process your data with the highest security standards on OpenAI and Google Cloud infrastructure.
We provide the advantage of using newly launched marketing tools from Google and OpenAI before anyone else.
Our team holds internationally recognized certifications in artificial intelligence integration and data science.
04/Investment
Three package options best suited to the scale and goals of your business. There are no setup or hidden service fees.
Discover your business's marketing potential with artificial intelligence, entry-level integration.
Automate your marketing processes with AI and achieve strategic growth.
Comprehensive marketing automation and analysis with fully customized AI models and deep learning.
Track the performance of our AI models and your marketing results instantaneously through your dedicated panel. Direct data flow and transparent analysis.
Instead of long-term and binding contracts, we offer flexible working models, believing that our success will satisfy you.
Without getting caught up in complex AI terms, we explain precisely how AI adds real value to your business with concrete data and understandable reports.
Transparent and orderly monthly billing that can easily be reflected in your accounting expenses for your AI marketing consultancy service fees.
Regardless of business size, we ensure that every customer obtains the highest return from their AI-supported marketing investments.
While developing our AI-supported marketing strategies, we strictly adhere to all legal regulations and ethical principles.
05/Problem
Without proper data tracking and strategy, the investments you make get lost among untargeted audiences.
06/Service Structure
07/Why 212 Medya
Your processes are managed not just by 'learned' individuals, but by experts certified by Google and Meta.
We offer bespoke designs that match the strength of your brand, with high click-through rates and user-friendly interfaces.
We measure sales and forms accurately with Conversion API (Server-Side) and advanced pixel integrations.
We let you monitor where your budget is going and which campaigns are generating profits through our live panel 24/7.
08/How We Work
We start by analyzing your current situation, past data, and competitor strategies. We identify errors.
We create a custom roadmap suitable for your business goals and make the necessary technical coding and pixel installations.
We launch campaigns or projects and test different visual, text, and audience combinations to find the lowest costs.
We scale successful campaigns gradually, increasing the return on investment (ROI) by presenting transparent reports.
09/Results
Using predictive analysis models, dynamic AI advertising scenarios were created targeting the audiences with the highest purchasing tendencies.
Thanks to AI marketing consulting, we reduced our advertising costs by 30% while doubling our sales. 212 Medya's vision has propelled us far ahead of our competitors.
10/Frequently Asked Questions
You can find everything you want to know about our service and processes here.
Our service fee is determined based on your brand's scale, data volume, and the depth of integration required. Instead of offering a single package, we optimize your budget by selecting modules that will truly add value to your business. After a detailed discussion, we present transparent pricing tailored specifically for your brand.
Initial improvements in the process typically manifest within the first 3 months through data cleaning and advertising optimizations. However, for AI models to fully learn and transform into a sustainable growth engine, a period of 6 to 12 months is required. During this time, we report progress with concrete data each month.
The process starts with an introductory meeting involving a senior strategy expert and an AI engineer assigned to your brand. Then, we analyze your current situation by applying our 6-step methodology and present a tailored roadmap for your approval. After approval, we move on to the integration and continuous optimization phase, progressing with weekly synchronization meetings.
All our data and actions are completely transparent; we set up a custom live panel for you via Google Looker Studio. In this panel, you can monitor the impact of AI on performance, efficiency in advertising spend, and conversion rates 24/7. Additionally, we update the strategy together with monthly in-depth analysis meetings.
Without being tied to a specific platform, we choose the set of tools that will yield the best results. We incorporate Google AI, Meta Lattice, OpenAI (GPT-4), Midjourney, and custom machine learning models into our strategy. Our goal is not only to use tools but to obtain unique results by integrating these tools with your brand's data sets.
Due to the nature of AI projects, as data collection and model training take time, we typically recommend 6 or 12-month partnerships. However, we provide flexibility by establishing an initial 3-month 'pilot implementation' period for both parties to get to know each other. We believe that long-term success comes from continuity.
Your advertising budget should be directly proportional to your goals, but for AI models to work efficiently, a certain data density is needed. Generally, the impact of AI optimization is much more striking for brands with a monthly average advertising spend. We collaboratively determine the most suitable budget allocation during the analysis phase.
Data security is our top priority; we conduct all our processes in compliance with KVKK and GDPR. We have strict protocols regarding the anonymization of data transferred to AI models and processing on secure servers. Your brand's private data is never used without permission for the general training of third-party models.
Rather than conflicting with your current agency, we can guide them on AI strategy or be involved as a purely AI-focused consulting layer. With 26 years of corporate experience at 212 Medya, we have a culture of working in harmony with different teams. Our goal is to increase your brand's overall digital efficiency.
As an AI agency, 212 Medya optimizes your advertising accounts using machine learning models instead of manual predictions. Thanks to AI solutions, cost per click decreases, conversion-driving audiences are identified in advance, and your advertising budget is managed to maximize ROI.
Yes. Within our AI consulting service, your existing CRM, Google Analytics, and advertising data are aggregated into a single pool. AI data analysis identifies bottlenecks in the customer journey and executes automated growth strategies.
11/Contact
Tell us about your goals; let’s present data-driven AI solutions tailored to your brand and your AI marketing strategy within 48 hours with our 26 years of experience.
Kurtköy, Aeropark, Yenişehir, Osmanlı Blv. No:11, 34912 İstanbul