3 Easy Steps to
Google Advertising

Google Ads is the advertising platform offered by Google that allows businesses to appear in online search results, on websites, YouTube, or Gmail. It enables you to reach potential customers exactly when they are searching for you by filtering specific keywords and target audiences.

In 2018, Google renewed the 18-year-old AdWords brand and renamed the platform to Google Ads. While the old AdWords system primarily focused on text-based search network ads and manual bidding models, the current Google Ads system operates with AI and machine learning-based Smart Bidding strategies. The new Google Ads offers an integrated advertising ecosystem at every step of the potential customer's buying journey by combining Search Network, Performance Max, YouTube Video, Maps, and Discovery channels into a single AI engine.

To start advertising on Google, you first need to create a professional Google Ads account, and ensure that your billing and tax infrastructure is fully set up. Then the conversion (form, phone, WhatsApp, e-commerce sale) tracking codes for your website or landing page need to be integrated with Google Tag Manager and GA4, as an unmeasurable campaign leads to budget waste. After that, profitable keywords and comprehensive negative keyword lists tailored to your sector and competitors must be identified. At 212 Medya, we expertly handle all these technical setups and protect your budget while launching your ads within 48 hours with our Google Ads packages.

The process is quite simple: 1. Choose one of the Google Ads packages that fit your budget. 2. Enter basic information such as your website, phone number, and target region in the order form. 3. Our Ads specialist sets up your account and prepares your campaigns. 4. Your ads are active in Google searches within an average of 48 hours.

Our Google Ads packages start at 12,000 ₺ per month based on your budget. This amount is defined directly as your advertising budget, and no additional account setup or service fee is charged.

There is no mandatory minimum budget limit for Google ads; you can set your daily advertising budget according to your industry's competition level, your keywords' cost per click (CPC), and your revenue targets. For healthy algorithm optimization and a stable conversion flow, it's recommended that your daily budget be at a level to achieve at least 10-20 qualified clicks per day on average for your sector. On days with high search opportunities, Google can flex your daily budget up to double, but it never exceeds the total monthly budget limit. 212 Medya enables you to achieve maximum corporate customer demand with smart scheduling and bidding management that prevent your budget from exhausting in the early hours of the day.

The biggest advantage is that you can reach customers with high purchase intent the moment they search. Instead of forcing yourself onto audiences like in other media, you respond in time to those who need it.

Google Ads panel provides an avenue to publish ad campaigns by performing technical setups (keyword detection, budget management, conversion tags). At 212 Medya, we handle all these complex technical setups, A/B tests, and daily management on your behalf turn-key.

Yes, it is possible to advertise on Google through Smart Campaigns focused on Google Maps (Local) or direct phone calls without a website. However, for the highest efficiency, conversion, and professional appearance, it is recommended to use a simple landing page.

Google Ads are categorized into five main headings: Search Network Ads, Shopping and Performance Max (PMax) Ads, Display Network Ads, YouTube Video Ads, and Local Map Ads.

You can write the words you are targeting or think of in the starter form. Our specialist teams use Google's data tools to scan monthly search volumes in the sector and identify the most accurate keywords that will generate revenue for you.

These are the results that appear at the top of the list when searching on Google and are marked with "Sponsored". Unlike organic rankings, these results are shown at the top based on advertising budget targeting.

You can set it up yourself through the Google Ads panel and spend your budget. However, improperly structured panels lead to budget waste. Getting professional management through authorized agencies like 212 Medya, which is a Google Partner, increases your success rate.

It increases the traffic to your website, enables potential customers to contact you directly via phone or WhatsApp, and thus helps you increase your sales volume and revenue in a short time.

It is the daily/weekly optimization work done to ensure that the advertising budget is spent on the right keywords, at the right time periods, and to the right audience. It is carried out through negative keyword additions, bid strategy adjustments, and A/B tests.

It is a certified digital marketing professional who conducts account setup, integrations, market and competitor analyses, writing of ad texts, tracking of conversion codes, and budget efficiency optimizations.

Google's approval process usually takes 1 business day. However, the full activation of the campaigns, along with billing activation and the duration for ads to be spread, can take up to 2 business days (48 hours).

Advertising campaigns through Google start being actively displayed in search results as soon as they pass the Google policy approval (usually on the same day or at the latest within 24-48 hours). Unlike months of SEO efforts, with a professionally crafted Google Ads opening process, you can attract qualified visitors with purchase intent to your website from the first hours, and start receiving direct phone calls or form requests. After the initial 1-2 weeks of the smart learning process, the campaign performance stabilizes, and your costs per acquisition (CPA) gradually optimize.

We can restrict your ads based only on the cities, regions, or specific radii of locations you serve. This prevents unnecessary budget waste.

Instead of targeting hundreds of keywords, starting with 5-15 focus keywords that have the highest purchase intent is ideal for budget protection. As you receive conversions, the keyword list is expanded.

Technically, ads do not directly increase SEO scores. However, the data from ads (keywords that bring the most conversions) and quick traffic directly accelerate the success of your SEO strategy.

Yes, competitors' moves, fluctuations in cost per click, and search trends constantly change. Leaving campaigns to their own devices will lead to cost increases and revenue loss over time. Our teams optimize the account every day.

You can use our free Google Ads account analysis tool to measure the efficiency of your Google Ads and budget leaks, as well as your quality score. For detailed information about ad management, you can review the Google Ads Help Center and the official Google Ads Starter Guide resources, or check the Wikipedia Google Ads article for the platform's history and technical details.

There is no mandatory minimum limit to advertise on Google; a strategy suitable for every budget can be developed, from small businesses to corporate brands. With our turnkey packages starting from 12,000 ₺ per month, you can direct your entire budget to real customers making searches.

Google sponsored ads are provided by structuring search network campaigns through the Google Ads panel. Search keywords related to the products and services offered by your business are determined, effective ad texts are prepared, and budget planning is done. 212 Medya ensures you appear at the top of searches by completing all these technical steps in 48 hours.

The service that users often refer to in searches as 'advertising on Google' or 'creating an ad' is the official Google Ads search network and map ads. Unlike classic ad platforms, Google ads are shown as sponsored results at the exact moment the user searches, providing direct phone calls or website traffic.