With Meta Advertising Reach Your Audience Directly
With our expertise as a Meta advertising agency, we protect your Facebook, Instagram, Messenger, and WhatsApp ad budget while increasing conversions. We reach your potential customers with advanced audience strategies and Advantage+ campaigns.
Expose your business to the right audienceIncrease optimization with Advantage+ campaignsAvoid dealing with setup and Conversion API (CAPI) processesGain customers with Facebook and Instagram ad managementLet our experienced performance experts manage your ads
More than 500 successful brands entrust their ads to us
How is the advertising process structured on Meta?
The key to achieving effective results on Meta platforms lies in the technical infrastructure that combines advanced data tracking with creative richness. Starting with your technical setups on Meta Ads Manager, we build your business's digital visibility professionally with a multi-stage management model that ensures your ads reach the right target audience.
0101
Complete Setup of Data Infrastructure
In the first stage, we complete the Meta Pixel and Conversions API integrations, ensuring a seamless data flow between your website and the ad panel, and we lay the necessary technical foundations for the next step by thoroughly reviewing your existing account history.
0202
Dynamic Targeting and Content Strategy
We implement creative A/B tests for different target audiences, prioritize ad sets that yield the highest engagement through Advantage+ campaign optimization, ensuring your budget is structured for maximum efficiency.
0303
Remarketing and Performance Management
We create retargeting audiences for potential customers who visit your website but do not convert, monitoring campaign performance in real-time to make necessary strategic interventions for scalable growth.
/Hundreds of brands from different sectors are growing with us on Facebook/
02/META ADS STRATEGY GUIDE
Target selection in Meta ads is the key step that determines success.
To achieve the right result on the Meta advertising platform, you need to align your campaign goals with your business model. Each goal you choose enables the algorithm to focus on a different user behavior.
01
How does the Meta advertising system work?
The Meta advertising system processes your chosen goal and the signals you provide using machine learning algorithms. Your ads are automatically shown to users who are most likely to respond to your set budget and goal.
02
Why should you choose the right campaign goal?
The selected goal determines the direction of the algorithm's optimization; incorrect selection may lead to your budget being spent on irrelevant users. Correct targeting helps you find users who directly support your current marketing objective.
Current Campaign Goals and Use Cases
Below are six primary campaign goals optimized according to your business's growth stage and marketing needs.
Awareness
Purpose of Use
Introducing the brand to a wide audience
Optimized Result
Reach and ad recall
Suitable Businesses
New brands, local businesses
Traffic
Purpose of Use
Attracting visitors to the website or app
Optimized Result
Link clicks, page views
Suitable Businesses
Content sites, news platforms
Engagement
Purpose of Use
Creating social proof and interaction
Optimized Result
Likes, comments, video views
Suitable Businesses
Community-focused brands, content creators
Lead
Purpose of Use
Collecting contact information
Optimized Result
Form submissions, messages, calls
Suitable Businesses
B2B, service industry, consultancy
App Promotion
Purpose of Use
Increasing app downloads
Optimized Result
Installations and in-app events
Suitable Businesses
Mobile games, e-commerce apps
Sales
Purpose of Use
Generating direct conversions
Optimized Result
Purchases and catalog transactions
Suitable Businesses
E-commerce, online sales platforms
212 Medya structures these campaign setups with professional consulting according to the specific needs of your business, industry dynamics, and growth goals.
03/Our Promise
We promise maximum efficiency in Meta ads.
We promise to help you get the highest return on your Meta advertising investment. Beyond likes and followers, our professional approach will increase your revenue, WhatsApp messages, and potential customer count.
Precision Targeting
Your Meta ads are shown only to potential buyers with the right interests, custom audiences, and Advantage+ optimizations.
Designs that Stop Scrolling
With unique and engaging designs created by our creative team, we catch users' attention in the first second and drive conversions.
Measurement Assurance
We accurately transfer sales and form data to Meta with the Meta Pixel and Conversion API, feeding the algorithm with real customer signals.
04/Pricing
Meta Advertising Prices and Packages.
Transparent Meta and Facebook advertising packages and clear prices suitable for your business. No extra management or agency fees are charged. There is no obligation to contract with budgets including VAT. If you want your customers to message you directly, also check our WhatsApp advertising page.
Local Spark
Starter Package
Ideal starter package for new local businesses and SMEs
₺15,000/ month
Monthly ₺15,000 Meta advertising budget (including VAT)
Targeted Campaign Management with Meta Ads Manager
Estimated Daily Reach and Engagement (e.g., ~143-412 clicks or ~5-7 DMs)
Conversion-Focused Ad Creative Design (Visuals and Text)
Detailed Audience Analysis and Segmentation
Negative Audience Optimization to Prevent Unnecessary Spending
Regional Targeting (Province/District based)
Monthly Comprehensive Performance Analysis and Optimization
Track your ad results instantly from your dashboard, not fixed prepared data. Direct data from Meta's official reporting system.
No Binding Contracts
We don’t make contracts that bind you. We know that when success comes, we will achieve customer continuity.
Not Technical Terms, Real Solutions
We periodically share what needs to be done and what we do with real data, without drowning you in technical terms.
Accounting-Friendly Billing
Monthly billing that you can easily show in your accounting expenses. We prevent VAT deductions or withholding tax complexities since Meta is a foreign firm.
Equal and Fair Service
We strive to ensure that everyone receives the value for the money spent on advertising, regardless of whether they are a large or small client.
Legal and Ethical Framework
We do not publish or manage ads from gray or illegal sectors not compliant with Meta's advertising policies.
05/Problem
How much of your budget really generates sales?
Without accurate targeting, pixel setup, and eye-catching visuals on Meta platforms, a large portion of your budget is wasted on irrelevant users who pass by.
✕
Guessing TargetingA broad and inefficient audience selection based only on age and city wastes your budget.
✕
Incomplete Data InfrastructureWithout the setup of the Conversion API (CAPI), Meta algorithms cannot receive real customer signals.
✕
Non-Transparent ReportsSuperficial data such as likes and followers that do not translate into sales hide the inefficiency of the ads.
Advertising Efficiency Analysis
Amateur Management%45 waste
212 Medya Management%5 waste
Budget converted to salesWasted budget
Difference in ₺50,000 budget: ₺20,000 / month
06/Advertising Models
The right model, the right audience, maximum conversion.
01Advantage+ & Catalog
01
Advantage+ and Catalog Ads
We elevate your e-commerce sales with Meta's AI-powered Advantage+ solutions and dynamic product catalogs.
E-Commerce Sales
02Form Ads
02
Lead Ads (Potential Customer Form Ads)
Users easily collect qualified data such as name, phone, and email through integrated forms without leaving Meta platforms.
Qualifying Lead Acquisition
03WhatsApp & Message
03
Ads that Start a Message to WhatsApp
We rapidly connect with your potential customers through ad setups that start direct WhatsApp chats, accelerating sales.
Direct Communication
04CAPI & Pixel
04
Conversion API (CAPI) and Pixel Setup
We reliably measure conversions with server-side Conversion API and Pixel integration that bypass browser barriers.
Technical Infrastructure
07/Why 212 Medya
Your growth partner with the Meta advertising agency.
Meta Business Partner
As a Meta Business Partner agency, we have access to Meta's partner support channels; we manage your ads based on sales data alongside Google Ads and web analytics.
Creative Content Production
We offer professional graphic design and video creative support in perfect harmony with the visual language of the Meta ecosystem.
Meta Pixel & CAPI Setup
We measure not just clicks but real sales and forms reliably with Meta Pixel and Conversion API (Server-Side).
Transparent Live Reporting
Without complex technical terms, we provide 24/7 visibility into where your budget is going and which campaigns are generating profit through our live dashboard.
08/How We Work
In four steps, a data-driven growth loop.
01
Current Situation Analysis
We start by reviewing your existing advertising accounts, historical data, and competitor strategies. We identify incorrect setups.
02
Strategy and Setup
We create a customized roadmap suitable for your business goals; we ensure complete integration of Meta Pixel and Conversions API (CAPI).
03
Launch and A/B Testing
We launch the campaigns and find the lowest cost structures by testing Advantage+ options and different creative combinations.
04
Scaling and Reporting
We gradually scale the successful campaigns, growing the return on investment (ROI) with transparent reports.
Case № 120E-Commerce / Textiles
Monthly Revenue Growth Trend
09/Results
With Targeted Facebook Campaigns We Increased ROAS Value by 8.5 Times
For our ready-to-wear e-commerce brand experiencing low conversion rates despite high advertising spending and rising customer acquisition costs, we permanently reduced acquisition costs by creating dynamic product catalog ads and Meta CAPI integrations.
8.5×Average ROAS
%340Sales Revenue Increase
−%42Cost Per Acquisition
"Since we started working with 212 Medya, our Facebook advertising costs have decreased by 35%. Their transparency, especially in reporting, and the development proposals they provide each month have significantly grown our business."
10/Frequently Asked Questions
Frequently Asked Questions.
You can find everything you want to know about the Meta advertising process and our agency services here.
What are your fees for Meta ad management?
Our pricing varies based on the package you choose. All of our packages start from 15,000 ₺ per month and are directly defined as your advertising budget, with no extra setup or service fees.
When will I start seeing results from the ads?
Data flow begins as soon as the ads are launched, but Meta's learning phase typically lasts for the first 7 days. You will generally start seeing the first tangible and optimized results from the second week onward.
Why should I work with an agency for Meta ads?
While it may seem easy to advertise on your own, it is quite common to waste the budget with incorrect targeting. A specialized Meta advertising agency maximizes the return on your ad spend (ROAS) through Pixel and CAPI setup, Advantage+ strategies, and creative optimization.
Who do I pay for my advertising budget?
You pay your advertising budget directly to the Meta platform via your credit card or billing account. We only charge a service fee for the professional management of the ads. This way, you have complete control over your expenses.
Do you set up Meta Pixel and Conversions API?
Yes, these technical setups are a fundamental part of our service. We integrate all tracking codes necessary to measure the success of the ads and enable data-driven optimization into your website. We also carry out the Conversions API (CAPI) setup comprehensively.
Is there a minimum contract duration for working together?
We do not have any long-term commitments or contractual obligations. You continue working as long as you are satisfied.
What should be the minimum amount for my advertising budget?
The minimum budget varies depending on your industry and goals, but our initial Meta advertising package includes a monthly advertising budget of 15,000 ₺ (including VAT).
Who prepares the ad visuals and videos?
In creative processes, we can use your brand's existing materials, and our expert design team can also produce new visuals and video content specifically for Meta ad formats.
How is advertising done on Meta and how does the process work?
The process carried out through the Meta ad manager encompasses defining target audiences, budget planning, pixel/CAPI integration, and creative preparation stages. With professional agency support, these steps are structured correctly to prevent budget waste.
What are the costs for Facebook ads?
Facebook ad prices and budgets vary depending on the scale of your business. The packages offered by 212 Medya start from 15,000 ₺ per month, and the entire budget is spent directly on advertising.
11/Contact
Let's kickstart growth together.
Tell us your goals; let's present you with a data-driven Meta Ads strategy tailored to your brand within 48 hours.