Data-Driven Start
By examining the digital footprint of your website or app, we complete the TikTok Pixel and Events API integrations flawlessly, enabling precise tracking of user actions.
Creatives Ready to Go Viral
Leave traditional methods behind to capture Gen Z's attention. We elevate your brand with the most natural and engaging content in TikTok's dynamic environment.
01/TIKTOK AD STRATEGY
Gaining visibility on the TikTok platform is not just about allocating a budget; it requires understanding the language of the algorithm and acting according to the nature of the platform. To seamlessly integrate your brand into the flow of Generation Z, we adopt a technical end-to-end setup and a trend-focused creative approach.
By examining the digital footprint of your website or app, we complete the TikTok Pixel and Events API integrations flawlessly, enabling precise tracking of user actions.
Using Spark Ads formats that resonate with Generation Z, we create pinpoint targeting configurations by combining content promising organic engagement with popular sounds and trends on the platform.
We monitor campaign performance with real-time data, shifting budgets to high engagement ad groups while sustaining creative tests to increase conversion rates.
Hundreds of brands from different industries are growing with us
02/TIKTOK ADVERTISING GUIDE
We bring your brand to Gen Z in TikTok's dynamic environment with the most natural and engaging content, transforming engagement into lasting results.
TikTok ads are designed to seamlessly blend with organic content in users' "For You" feed. The algorithm distributes your ads to the most relevant audience based on interests, behaviors, and engagement data, ensuring your content appears in a natural flow.
Spark Ads allow you to highlight high-performing content shared by your brand or content creators as ads. This format increases trust by incorporating organic interactions into the advertising process and fully aligns with the platform's local spirit.
You can efficiently use your budget by determining the format that best suits your campaign goals.
212 Medya optimizes your brand's digital performance by establishing this structure tailored to the needs, industry, and budget of each business with professional consulting.
03/Our Promise
We aim to convert every penny of your budget into measurable value, guaranteeing a net increase in efficiency within 3 months.
We provide direct access to TikTok teams for account issues and policy violations.
We ensure you stay one step ahead of your competitors with sector benchmark data.
We offer the chance to test new ad models and features months before your competitors.
04/Pricing
Three package options tailored to your business goals and budget. No setup or hidden service fees.
A specially designed starter package for local businesses and SMEs looking to enter the TikTok world.
The most popular package that strengthens the competitive advantage of e-commerce brands and fast-growing businesses on TikTok.
The most comprehensive solution for large-scale corporate brands aiming for maximum viral distribution and market leadership on TikTok.
Instead of preset static data, track your TikTok campaign results in real-time from your custom panel. Direct data flow from the platform's official reporting system.
We do not create contracts that bind you. We know that when success comes, we will capture customer continuity.
Without drowning you in technical terms, we periodically share what needs to be done and what we are doing with real data.
Monthly billing that you can comfortably show in your accounting expenses. We prevent complications with VAT or withholding.
We ensure that every brand, regardless of size, receives the highest return on its TikTok investment.
We do not publish or manage ads that are not compliant with advertising policies, from gray or illegal sectors.
05/Problem
Without proper targeting and eye-catching visuals on social media and search engines, a significant portion of your budget is wasted.
06/Advertising Models
07/Why 212 Medya
Your ads are managed not only by 'trained' individuals but by experts certified by Google and Meta.
We provide professional graphic design and video creative support fully aligned with the visual structure of the media.
We accurately measure advertising sales and forms with advanced tracking codes and the Conversion API (Server-Side).
We allow you to continuously monitor where your budget is going and which campaigns are generating profit through our live panel.
08/How We Work
We start by reviewing your existing advertising accounts, past data, and competitor strategies. We detect any faulty setups.
We draw a customized roadmap suitable for your business goals; accurately setting up pixel and conversion tracking integrations.
We launch the campaigns and test different visual, text, and audience combinations to find the cost-effective options.
We gradually scale successful campaigns, presenting return on investment (ROI) through transparent reports to facilitate growth.
09/Results
We promoted influencer content using Spark Ads and implemented shopping-focused special targeting strategies.
While approaching TikTok ads with prejudice, it became our most profitable channel thanks to 212 Medya. In the first month, our ROAS rate exceeded 4.
10/Frequently Asked Questions
You can find everything you wonder about our service and processes here.
The advertising fees on TikTok start from daily minimum budget limits, but the total cost varies based on your goals and the competition rate. As 212 Medya, we conduct a detailed analysis to determine the most suitable budget for your industry and objectives. We generally recommend starting with budgets above a certain level for sustainable performance.
The TikTok algorithm's 'learning phase' usually completes within the first 7 days, and after this period, performance begins to stabilize. You can observe interactions and traffic increases within the first 48 hours after setting up the campaign. However, true conversion and ROAS data typically yield results from the second week onward.
The process begins with a meeting where we listen to your brand's needs and analyze the current situation. We then present you with a tailored strategy document, and after your approval, we proceed with the technical setups. Once the campaigns go live, we continuously inform you with regular reports and meetings to manage the process together.
You can track all ad performance through live data dashboards specially prepared by 212 Medya or through detailed weekly PDF reports. Our reports focus not only on click numbers but also on key business outcomes such as sales, costs, and ROAS. In line with our transparency policy, you can access all raw data at any time.
Yes, we perform the setup of Pixel and Conversion API, which are vital for the success of TikTok ads, with our expert team. By accurately tracking events (purchases, form fills, add to cart) on your website or app, we ensure that ads are shown to those who will yield the highest conversion. This technical setup is our first step to prevent your budget from being wasted.
We generally recommend a minimum working period of 3 months for an efficient advertising strategy to settle and optimizations to bear fruit. However, as 212 Medya, we prefer to work with flexible models based on mutual satisfaction. Rather than long-term commitments, we aim to extend our working period based on the success we achieve.
On TikTok, campaigns can start at a daily minimum budget of 200-500 TL, but this budget varies depending on the industry and the size of the target audience. It would be most beneficial for us to create a budget plan tailored to your brand's goals to achieve qualified results and scalable data. We decide on your budget together by calculating potential return rates.
We provide professional creative consultancy for producing video content suitable for TikTok's spirit. While we have a shooting team in-house, we can also edit the materials your brand has to fit TikTok format or produce content through influencer collaborations. Remember, 70% of the success of advertising on TikTok comes from the right creative content.
The transition process from another agency is quite simple; once you share the ad account permissions, we will quickly identify any deficiencies by auditing your existing campaigns. We implement a professional transition plan to ensure you can switch without data loss and without stopping the ads. Typically, in such transitions, we observe that costs are quickly reduced from a different perspective.
11/Contact
Describe your goals; let’s present your data-driven TikTok Ads strategy tailored for your brand within 48 hours.
Kurtköy, Aeropark, Yenişehir, Osmanlı Blv. No:11, 34912 Istanbul