Creatives Ready to Go Viral

With TikTok Advertising
Increase Your Engagement by 200%

Leave traditional methods behind to capture Gen Z's attention. We elevate your brand with the most natural and engaging content in TikTok's dynamic environment.

Gen Z Focused StrategyCreative Video Production SupportLow-Cost Customer AcquisitionAI-Powered TargetingInstant Performance Tracking
500+Successful Brand
%320Conversion Increase
26+ YearsIndustry Experience

01/TIKTOK AD STRATEGY

Our methodology for advertising correctly on TikTok

Gaining visibility on the TikTok platform is not just about allocating a budget; it requires understanding the language of the algorithm and acting according to the nature of the platform. To seamlessly integrate your brand into the flow of Generation Z, we adopt a technical end-to-end setup and a trend-focused creative approach.

  1. 01

    Data-Driven Start

    By examining the digital footprint of your website or app, we complete the TikTok Pixel and Events API integrations flawlessly, enabling precise tracking of user actions.

  2. 02

    Creative and Technical Design

    Using Spark Ads formats that resonate with Generation Z, we create pinpoint targeting configurations by combining content promising organic engagement with popular sounds and trends on the platform.

  3. 03

    Dynamic Momentum Management

    We monitor campaign performance with real-time data, shifting budgets to high engagement ad groups while sustaining creative tests to increase conversion rates.

Hundreds of brands from different industries are growing with us

  • Domino's
  • Turkcell
  • Türk Hava Yolları
  • Medical Park
  • Flormar
  • Holiday Inn
  • Kütahya Porselen
  • MediaMarkt
  • Memorial
  • Medipol Hastanesi
  • Mapfre
  • Best Western
  • Baymak
  • Franke
  • Prysmian
  • Weber
  • Simit Sarayı
  • Hacı Sayid
  • Helvacızade
  • Öztiryakiler
  • Soyak
  • Nef
  • Linens
  • Tunçmatik
  • Pensan
  • Porland
  • Hotiç
  • Eren
  • Dice Kayek
  • Hes Kablo
  • Avicenna
  • Marport
  • Erdem Sağlık Grubu
  • AGT
  • NCity Alışveriş Merkezi
  • Kulp Packaging Machinery
  • Sagaza Madrid
  • IMS Teknik Hırdavat
  • Waw Hotel
  • Yurtbay

02/TIKTOK ADVERTISING GUIDE

Elevate Advertising Schemes
with TikTok

We bring your brand to Gen Z in TikTok's dynamic environment with the most natural and engaging content, transforming engagement into lasting results.

01

How does the TikTok advertising system work?

TikTok ads are designed to seamlessly blend with organic content in users' "For You" feed. The algorithm distributes your ads to the most relevant audience based on interests, behaviors, and engagement data, ensuring your content appears in a natural flow.

02

Why are Spark Ads and organic content important?

Spark Ads allow you to highlight high-performing content shared by your brand or content creators as ads. This format increases trust by incorporating organic interactions into the advertising process and fully aligns with the platform's local spirit.

Comparison of TikTok Advertising Formats for 2026

You can efficiently use your budget by determining the format that best suits your campaign goals.

In-Feed Ads

Purpose of Use
Direct conversion and sales
Highlighted Benefit
Wide audience reach
Suitable Industries
E-commerce, gaming, technology

Spark Ads

Purpose of Use
Building engagement and trust
Highlighted Benefit
Increasing organic interactions
Suitable Industries
Fashion, cosmetics, lifestyle

TopView

Purpose of Use
Brand awareness and launch
Highlighted Benefit
High visibility effect
Suitable Industries
Automotive, food, big brands

Video Shopping

Purpose of Use
Product sales and catalog
Highlighted Benefit
Direct purchase flow
Suitable Industries
Retail, fashion, home decor

Branded Effects

Purpose of Use
User interaction and entertainment
Highlighted Benefit
Branded content distribution
Suitable Industries
Entertainment, events, beverages

212 Medya optimizes your brand's digital performance by establishing this structure tailored to the needs, industry, and budget of each business with professional consulting.

03/Our Promise

We promise to multiply your sales in 3 months.

We aim to convert every penny of your budget into measurable value, guaranteeing a net increase in efficiency within 3 months.

Direct Support

We provide direct access to TikTok teams for account issues and policy violations.

Strategic Consulting

We ensure you stay one step ahead of your competitors with sector benchmark data.

Early Access Advantage

We offer the chance to test new ad models and features months before your competitors.

04/Pricing

TikTok Advertising Packages.

Three package options tailored to your business goals and budget. No setup or hidden service fees.

StarterPackage

Starter Package

A specially designed starter package for local businesses and SMEs looking to enter the TikTok world.

₺15,000/ month
  • Strategic management of the designated monthly advertising budget of ₺15,000 (including VAT)
  • Detailed target audience analysis and segmentation specific to TikTok
  • Weekly/monthly optimization and A/B testing to enhance campaign performance
  • Design of viral potential, trend-appropriate TikTok ad creatives (video, visual) and platform-specific content strategy
  • Setting up TikTok Pixel and API conversion tracking to ensure data flow
  • Real-time and transparent access to the TikTok advertising reporting panel
  • Estimated average of ~200-500 targeted clicks or direct message (DM) interactions per day
Get Started Now
CorporatePackage

Corporate Package

The most comprehensive solution for large-scale corporate brands aiming for maximum viral distribution and market leadership on TikTok.

₺37,000/ month
  • Proactive and strategic management of the high-volume monthly advertising budget of ₺37,000 (including VAT)
  • In-depth audience optimization through macro and micro audience analyses, demographic and psychographic segmentation
  • Dynamic campaign management with advanced AI-powered optimization and continuous market trend tracking
  • Full management from concept to broadcast of unique, engagement-focused, high-production-value TikTok video ads
  • End-to-end data accuracy and attribution modeling with fully integrated TikTok Pixel and Server-Side API (Conversions API) setup
  • Top-level reporting with an interactive and real-time TikTok advertising panel customized for performance metrics
  • Estimated average of ~600-1,800 high-value clicks or direct message (DM) interactions per day
Get Started Now

Instant and Transparent TikTok Reporting

Instead of preset static data, track your TikTok campaign results in real-time from your custom panel. Direct data flow from the platform's official reporting system.

No Binding Contracts

We do not create contracts that bind you. We know that when success comes, we will capture customer continuity.

Not Technical Terms, Real Solutions

Without drowning you in technical terms, we periodically share what needs to be done and what we are doing with real data.

Accounting-Advantageous Billing

Monthly billing that you can comfortably show in your accounting expenses. We prevent complications with VAT or withholding.

Equal and Fair Service

We ensure that every brand, regardless of size, receives the highest return on its TikTok investment.

Legal and Ethical Framework

We do not publish or manage ads that are not compliant with advertising policies, from gray or illegal sectors.

05/Problem

How much of your budget
truly generates sales?

Without proper targeting and eye-catching visuals on social media and search engines, a significant portion of your budget is wasted.

  • ✕
    Standard Agency ApproachDeterring users from ads with static and dull visuals.
  • ✕
    High-Cost ReachWasting budget due to incorrect audience targeting.
  • ✕
    Missing Data TrackingReports that focus only on clicks, disconnected from sales.
Advertising Efficiency Analysis
Amateur Management%45 waste
212 Medya Management%5 waste
Budget converted to salesWasted budget
Difference in a ₺50,000 budget: ₺20,000 / month

06/Advertising Models

The right model, the right audience,
maximum conversion.

01In-Feed Video
01

In-Feed Ads

Vertical video ads that appear to blend naturally with users' TikTok feeds and have high view rates.

Natural Feed Appearance
02Spark Ads
02

Spark Ads

Advertise your organic TikTok posts or influencer partnerships to reach wider audiences.

Organic Engagement
03Catalog & Shopping
03

Shopping and Catalog Ads

Showcase your e-commerce products directly within TikTok and enable instant purchase conversions.

E-Commerce Sales
04Branded Effect
04

Branded Filters & Effects

Create brand-specific filters and effects to encourage users to engage virally with your brand.

Viral Awareness

07/Why 212 Medya

In digital marketing,
your reliable partner.

Certified Expert Team

Your ads are managed not only by 'trained' individuals but by experts certified by Google and Meta.

Creative Content Production

We provide professional graphic design and video creative support fully aligned with the visual structure of the media.

Conversion-Focused Pixel Setup

We accurately measure advertising sales and forms with advanced tracking codes and the Conversion API (Server-Side).

Transparent Live Reporting

We allow you to continuously monitor where your budget is going and which campaigns are generating profit through our live panel.

08/How We Work

A growth loop that operates with data in four steps.

01

Current Situation Analysis

We start by reviewing your existing advertising accounts, past data, and competitor strategies. We detect any faulty setups.

02

Strategy and Setup

We draw a customized roadmap suitable for your business goals; accurately setting up pixel and conversion tracking integrations.

03

Launch and A/B Testing

We launch the campaigns and test different visual, text, and audience combinations to find the cost-effective options.

04

Scaling and Reporting

We gradually scale successful campaigns, presenting return on investment (ROI) through transparent reports to facilitate growth.

Case № 142Multinational Retail Group — Apparel and Fashion
Monthly Revenue Growth Trend

09/Results

We Increased ROAS Value by 9.2 Times with Viral TikTok Advertising Campaigns

We promoted influencer content using Spark Ads and implemented shopping-focused special targeting strategies.

9.2×Average ROAS
%320Sales Revenue Growth
−%40Cost Per Acquisition

While approaching TikTok ads with prejudice, it became our most profitable channel thanks to 212 Medya. In the first month, our ROAS rate exceeded 4.

— Murat Y., Marketing Manager (E-Commerce Brand)

10/Frequently Asked Questions

Frequently Asked
Questions.

You can find everything you wonder about our service and processes here.

How much are the advertising fees for TikTok?

The advertising fees on TikTok start from daily minimum budget limits, but the total cost varies based on your goals and the competition rate. As 212 Medya, we conduct a detailed analysis to determine the most suitable budget for your industry and objectives. We generally recommend starting with budgets above a certain level for sustainable performance.

When will I start seeing the results of the ads?

The TikTok algorithm's 'learning phase' usually completes within the first 7 days, and after this period, performance begins to stabilize. You can observe interactions and traffic increases within the first 48 hours after setting up the campaign. However, true conversion and ROAS data typically yield results from the second week onward.

How does the process of working with 212 Medya progress?

The process begins with a meeting where we listen to your brand's needs and analyze the current situation. We then present you with a tailored strategy document, and after your approval, we proceed with the technical setups. Once the campaigns go live, we continuously inform you with regular reports and meetings to manage the process together.

How can I track the ad reports?

You can track all ad performance through live data dashboards specially prepared by 212 Medya or through detailed weekly PDF reports. Our reports focus not only on click numbers but also on key business outcomes such as sales, costs, and ROAS. In line with our transparency policy, you can access all raw data at any time.

Do you set up the TikTok Pixel?

Yes, we perform the setup of Pixel and Conversion API, which are vital for the success of TikTok ads, with our expert team. By accurately tracking events (purchases, form fills, add to cart) on your website or app, we ensure that ads are shown to those who will yield the highest conversion. This technical setup is our first step to prevent your budget from being wasted.

Do you have a minimum working period or contract commitment?

We generally recommend a minimum working period of 3 months for an efficient advertising strategy to settle and optimizations to bear fruit. However, as 212 Medya, we prefer to work with flexible models based on mutual satisfaction. Rather than long-term commitments, we aim to extend our working period based on the success we achieve.

How much budget should I allocate for TikTok ads?

On TikTok, campaigns can start at a daily minimum budget of 200-500 TL, but this budget varies depending on the industry and the size of the target audience. It would be most beneficial for us to create a budget plan tailored to your brand's goals to achieve qualified results and scalable data. We decide on your budget together by calculating potential return rates.

Do you prepare our creative video contents?

We provide professional creative consultancy for producing video content suitable for TikTok's spirit. While we have a shooting team in-house, we can also edit the materials your brand has to fit TikTok format or produce content through influencer collaborations. Remember, 70% of the success of advertising on TikTok comes from the right creative content.

I am currently working with another agency, how can I switch to you?

The transition process from another agency is quite simple; once you share the ad account permissions, we will quickly identify any deficiencies by auditing your existing campaigns. We implement a professional transition plan to ensure you can switch without data loss and without stopping the ads. Typically, in such transitions, we observe that costs are quickly reduced from a different perspective.

11/Contact

Let's start growing
together.

Describe your goals; let’s present your data-driven TikTok Ads strategy tailored for your brand within 48 hours.