Reach the right audience with YouTube video advertising and professional ad management. Manage your budget efficiently with low CPV costs for companies.
01/STRATEGIC SUCCESS IN VIDEO COMMUNICATION
The key to success in the process of advertising on YouTube is ensuring the algorithm connects your video content with the right users. Using the Google Ads infrastructure, we efficiently manage your budget with cost per view (CPV) focused techniques while reaching your brand to relevant audiences through TrueView or bumper formats. We not only show the video but also complete the conversion funnel by attracting users who have previously engaged with your brand to your site through remarketing lists.
We lay the foundation of our YouTube advertising strategy by optimizing the data flow between Google Ads and your YouTube channel. We analyze existing channel data to understand the behaviors of your target audience or configure conversion tracking codes from scratch.
To maximize the impact of your content, we choose the most suitable format from TrueView or bumper ads. With detailed remarketing lists and interest-based targeting, we direct your budget to the audience that holds the highest potential for your product or service.
Once the campaign is live, we intervene daily to minimize cost per view (CPV). By regularly analyzing the acquired view data and user interactions, we implement updates that will maintain the campaign momentum.
Hundreds of brands from different sectors are growing with us
02/VIDEO MARKETING GUIDE
We strategically use different advertising models offered by YouTube to tell your brand's story to the right audience. By selecting the most suitable formats for your goals, we optimize your budget.
YouTube ads are a system managed entirely through the Google Ads infrastructure, equipped with advanced targeting options. It processes a lot of data, from user behavior in the search engine to video viewing habits, ensuring your ads reach your potential customers.
Different ad setups are needed to build brand awareness, persuade users in the consideration phase, or convert directly to sales. By choosing the format that fits the viewer's journey on the platform, we increase the impact of your ads.
You can examine the current YouTube video ad formats and their usage areas that you can choose based on your business goals below.
212 Medya maximizes your brand's efficiency by setting up this structure according to every business's needs, sector, and budget with professional consultancy.
03/Our Promise
We don't just make your video views; we provide measurable sales and brand awareness with proper targeting, low CPV, and remarketing.
Campaign management with professionals certified by Google.
Opportunity to use YouTube's new advertising features before your competitors.
We provide quick solutions by giving direct access to Google teams for technical issues.
212 Medya is an officially verified Google Partner agency. You can inspect our active certifications and partner status directly on Google Partners Directory.
04/Pricing
How much does it cost to advertise on YouTube? 3 transparent packages suitable for your business; there are no setup or hidden service fees.
Ideal fast start package for small businesses and new brands wanting to advertise on YouTube.
Most preferred popular package for brands targeting brand awareness, product/service promotion, or e-commerce sales.
For large-scale and corporate brands aiming for comprehensive brand awareness, high reach, and continuous performance improvement.
Track your results in real-time with transparent YouTube ad performance reports. Direct access to official Google data.
We offer flexible cooperation with our success-oriented service approach without long-term contract obligations.
We provide real solutions based on concrete data, free of complex jargon, with understandable strategies.
Transparent and VAT compliant monthly invoicing advantage that simplifies your accounting processes.
Fair and diligent service to ensure every budget receives the highest return on YouTube, regardless of brand size.
We ensure advertising management that fully complies with YouTube's advertising policies, under legal and ethical standards. We do not serve gray markets.
05/Problem
Without proper targeting on YouTube, negative channel filters, and a hook in the first 5 seconds of the video, a large portion of your budget is wasted on omitted videos and children’s channels.
06/Advertising Models
07/Why 212 Medya
Your ads are managed not just by 'learned' individuals, but by experts certified by Google and Meta.
We offer professional graphic design and video creative support that is fully compatible with the visual structure of the platforms.
We convert video viewers to customers with Google Ads Enhanced Conversions and YouTube Remarketing.
We allow you to monitor where your budget is going and which campaigns are generating profit through our live panel 24/7.
08/How We Work
We start by examining your existing advertising accounts, historical data, and competitor strategies. We identify misconfigurations.
We draw a custom roadmap according to your business objectives; we set up pixel and conversion tracking integrations flawlessly.
We launch the campaigns and test different visual, text, and audience combinations to find the lowest-cost combinations.
We gradually scale successful campaigns, presenting the return on investment (ROI) with transparent reports to grow.
09/Results
TrueView In-stream ad models have been optimized with interest-based targeting and lookalike audience strategy.
While reducing our costs by 35% on YouTube ads, they doubled our view rates. Thanks to the team's data-driven approach, we feel we are getting value for every penny of our budget.
10/Frequently Asked Questions
You can find everything you want to know about our services and processes here.
There is no fixed price on YouTube; it generally operates on an auction system based on cost per view (CPV) or cost per thousand impressions (CPM). You set your budget, and you only pay when your ad is watched or engages. At 212 Medya, we lower your unit costs by making optimizations that provide maximum reach with a minimum budget.
Data begins to flow to our panel as soon as your ads are approved and live. Although there is a learning process in the first 1-2 weeks, an increase in website traffic and brand awareness is observed from day one. The campaign's full performance and targeting optimizations usually become clear by the end of the first month.
The process begins with a briefing meeting where we understand your business goals. We then share a strategy document that includes account setups, target audience analyses, and our creative suggestions. With your approval, we launch the campaigns and manage the process transparently with regular reports and video meetings.
You have 24/7 access to the Google Ads panel; no data is hidden. In addition, in the detailed reports we prepare monthly, we not only explain the numbers but also what these figures mean for your business and what we will do next. Transparency is our fundamental principle that we have maintained for over 26 years.
No, in the 'Skippable In-stream' ad model, you do not pay any fee if the user skips the video before 30 seconds or does not engage with the video (such as clicking a link). This means that your ads actually show your brand to thousands of people for free (awareness). You only spend your budget for viewers who are genuinely interested.
No, at 212 Medya there is no binding contract duration or mandatory commitment. We conduct all our work on a flexible month-to-month model. While we recommend progressing together for at least 2-3 months for the algorithms to learn and A/B tests to settle, you have the freedom to stop or terminate at any time.
The budget varies depending on your industry, goals, and competition rate. Small-scale trials can start with modest daily budgets, but a strategic investment plan should be planned to reach larger audiences. Our experts can prepare a free projection to determine the most appropriate starting budget for you.
212 Medya is a performance agency; however, we provide consulting through our creative partners for video production processes. If you have existing videos, we provide technical support to adapt them to YouTube formats (cropping, adding subtitles, creating thumbnails). If a professional video shoot is needed, we direct you to the right solution partners.
We obtain authorization with the ownership of your existing ad accounts remaining with you at all times. By examining your past data, we analyze where mistakes were made or which areas have potential for improvement. We manage a professional transition process without disrupting your workflow, enhancing your ad performance from where it left off.
The cost of advertising on YouTube is not determined by a fixed tariff but according to your set daily budget and cost per view (CPV) bid. In skippable In-stream models, you only pay if the user watches your video for 30 seconds or engages with the ad. Small and medium-sized businesses can start with budgets like 15,000 ₺ per month and scale with corporate packages.
At 212 Medya, we absolutely do not sell bot or fake views. Our work involves creating video ad campaigns targeting the real audience that is most likely to engage with your brand, entirely through the official Google Ads panel. This way, your channel does not risk penalties; all views you acquire convert to organic engagement, website visits, and sales.
For corporate companies, managing YouTube ads requires proper setup of negative channel lists, protecting brand reputation in irrelevant content, and accurately establishing the creative strategy for the first 5 seconds. Working with a certified YouTube ad specialist helps reduce your view costs by preventing budget waste on child channels or irrelevant audiences, providing direct ROI.
11/Contact
Tell us your goals; let's present your data-driven YouTube Ads strategy tailored to your brand within 48 hours.
Kurtköy, Aeropark, Yenişehir, Osmanlı Blv. No:11, 34912 Istanbul
