Reach Corporate Clients
through LinkedIn Advertising

LinkedIn allows very precise targeting based on title, company, and industry thanks to its professional database. Although cost per click may seem high compared to Google or Facebook, the cost per 'qualified lead' is often much more advantageous due to the decision-makers in your audience. What matters is not the raw click price, but the profitability of the eventual sale.

The first 2 weeks after the campaign setup is called the 'learning phase'. Initial qualified forms usually start to come in within the first few days, but achieving full efficiency in the strategy and seeing data-driven optimizations bear fruit typically takes about a month. With consistent effort, a stable flow of leads can be achieved by the end of the third month.

First, we hold an introductory meeting to listen to your business goals and target audience. Then we prepare a strategy document and budget plan tailored to you; once you approve, we complete the technical setups (tags, forms, creatives) and go live. Throughout the process, you remain in constant contact with your assigned account manager.

Transparency is one of our core principles, and we provide digital dashboards where you can track all data in real-time. Additionally, at the end of each month, we prepare a detailed performance analysis sharing how much each campaign spent and how many quality contact forms it generated. In our reports, we focus on concrete commercial successes rather than complex technical terms.

The LinkedIn Insight Tag is a small piece of code that we add to your website, allowing us to measure the real success of your ads. With this code, we can track professionals visiting your site, see which ad converted to a sale, and retarget those who visited your site. Managing ads without this technical setup means proceeding blindly.

No, there is no binding contract period or mandatory commitment at 212 Medya. We operate all our work on a month-to-month flexible model. Although our recommendation is to progress together for at least 2-3 months for B2B sales cycles to mature and audience optimization to evolve, you have the freedom to stop or terminate the collaboration whenever you wish.

While the LinkedIn platform sets daily minimum budget limits, it is necessary to start above a certain level monthly to collect meaningful data and feed the algorithm. Although it varies by your industry and competition, at 212 Medya, we recommend starting with an advertising budget of around 15,000 TL to 20,000 TL monthly for sustainable success. Tests can be conducted with smaller budgets, but budget planning is critical for large-scale results.

On the B2B side, we generally get the highest efficiency from 'Lead Gen Forms' and 'Sponsored Content' models. These forms allow users to share their information without leaving LinkedIn, potentially increasing conversion rates by 2-3 times compared to website referrals. However, video or message ads can also be included in the strategy for brand awareness.

The transition process is quite simple; you only need to grant 'Campaign Manager' access to your existing ad account. By analyzing your historical data and the previous agency's strategies, we identify where mistakes were made or which areas can be improved. We take over your ads without any data loss and transition them to a more performance-focused structure.

In B2B lead generation campaigns, potential customers are filtered into custom audiences based on their titles, industries, and company sizes. With LinkedIn Lead Gen Forms models, decision-makers are directly included in your sales funnel without leaving the platform.

Professional LinkedIn ad management protects your budget from unnecessary clicks. Thanks to precise targeting by title, industry, and company size, your B2B customer acquisition process speeds up; only applications from authorized decision-makers are forwarded to your sales team.