Context and Intent Analysis
We match your products and services with the dialogues users have with the AI and moments of problem-solving.
New Generation Advertising Channel
Engage in decision moments on the OpenAI platform. As 212 Medya ChatGPT advertising agency operating in Istanbul Kurtköy, we enable you to directly control your advertising budget and manage your ChatGPT advertising processes.
01/How Do I Start?
As 212 Medya, we manage strategic planning, context matching, and technical conversion setups on the OpenAI advertising platform on your behalf from our office in Istanbul Kurtköy. In this process, we open your ad accounts directly in your name and ensure transparent management of your budget.
We match your products and services with the dialogues users have with the AI and moments of problem-solving.
By setting up the OpenAI Pixel and server-based conversion infrastructure, we prepare the ad cards, titles, and bidding strategies.
We launch your campaign, regularly optimize interactions, and reduce your conversion costs.
Leading brands from different industries stand out with us in new generation advertising channels
02/NEW GENERATION DIALOGUE-FOCUSED ADVERTISING
The ChatGPT Ads ecosystem makes your brand directly visible to users in their research and decision-making moments. At 212 Medya, we help you participate early in this dialogue-based new generation advertising space and reach high-intent audiences.
ChatGPT ads are the official advertising model aimed at adult users utilizing OpenAI's free and Go plans, targeting based on chat context. The ads do not alter the content of ChatGPT's responses; they appear as a separate card under the response, labeled 'Sponsored'. These cards include the brand name, title, short description, image, and link. While focusing on organic artificial intelligence visibility for Artificial Intelligence SEO (GEO) efforts, ChatGPT ads operate in a paid area via an auction method.
While classic search engine ads work on keywords, ChatGPT ads focus on the user’s current chat topic and context. When a user asks a question or solves a problem, the topics that arise in the dialogue are used as targeting signals. According to industry sources, companies in Turkey have been able to open accounts and set up campaigns through the OpenAI Ads Manager panel since mid-September 2026.
The differences of new generation dialogue advertising compared to traditional search engines and social media platforms:
212 Medya enables you to take the first step in the age of artificial intelligence by establishing ChatGPT advertising strategies and campaign infrastructure tailored to your business through professional consulting; you can reach us via the Contact page for details.
The basic steps tracked while setting up a campaign through the OpenAI self-service advertising panel:
Create a business account via OpenAI Ads Manager (ads.openai.com)
Select CPM (cost per thousand impressions) or CPC (cost per click) via an auction model
Select the topic and context of the chat instead of keywords
Integrate OpenAI pixel or server-side conversion
The platform's target audience and eligibility rules:
Adult users on the Free and Go plans
Plus, Pro, Business, Enterprise, education accounts, under 18s, and temporary chats
Impressions are restricted in sensitive areas such as health, mental health, and politics
OpenAI does not share chat content, usernames, or emails with advertisers
03/Our Promise
As 212 Medya, we provide digital marketing services in Istanbul Kurtköy with our titles as Google Ads agency and Meta Business Partner. Unlike Artificial Intelligence SEO (GEO) efforts that provide organic visibility, we manage sponsored cards that directly reach your target audience on the OpenAI advertising platform. You own your advertising accounts; your budget is paid directly from your own card, with no intermediary commission. We carry out processes transparently with analysis tools developed by our 212 Medya expert team.
We analyze users' real needs in the chat flow, providing visibility at the right moment with sponsored cards under chat responses.
In this auction-based system, you manage your budget directly from your own card, offering a transparent campaign process without hidden costs.
We meticulously manage all technical processes from OpenAI pixel and conversion measurement setups to weekly offer optimization.
04/Pricing
As 212 Medya, we offer transparent ChatGPT advertising consulting packages to grow your brand on the OpenAI Ads Manager platform. You can review the details of ChatGPT advertising prices shaped according to the budget dynamics of the OpenAI advertising network and management fees below, and you can start your ChatGPT advertising process with our expert team. We also integrate our services with your Google Ads agency or Instagram advertising agency efforts.
For businesses looking to take the first step on the ChatGPT Ads platform and gain contextual visibility.
For brands looking to rapidly increase market share and attract regular leads with artificial intelligence advertising.
For brands wanting to manage high-budget, multi-market, and corporate-scale ChatGPT advertising campaigns.
Your ads are positioned as transparent sponsored cards immediately below neutral organic responses, in accordance with OpenAI principles.
Targeting is done thematically based on the user’s research and purchase intent in the dialogue flow, breaking through classic keyword limits.
With OpenAI pixel and server-side infrastructure, ad clicks are clearly measured as conversions such as forms, searches, or sales.
Full compliance with official and corporate advertising protocols ensures that personal chat data is not shared, preserving user privacy.
Your ChatGPT Ads efforts synchronize with your search engine and social media campaigns to achieve maximum efficiency.
Strategic consulting is offered to help you gain a leading position in your industry by participating early in the continuously evolving OpenAI advertising tools.
05/Market Dynamics are Changing
While millions of users directly chat with artificial intelligence instead of traditional search engines while researching products, comparing options, and making purchasing decisions, ChatGPT advertising efforts are as effective during moments of high purchase intent as organic visibility for Artificial Intelligence SEO (GEO). Trying to manage the new generation advertising ecosystem with classic Google Ads agency habits leads to budget depletion in the wrong contexts.
06/Advertising Models and Placement Architecture
07/Why 212 Medya
As a digital marketing agency based in Istanbul Kurtköy, we closely track the dynamics of the global ad network and bring your brand into the ChatGPT advertising ecosystem.
ChatGPT ads are not left on their own; we operate all channels together with our experience as a Google Ads agency and Performance marketing agency.
Ad accounts are opened in the client's name, and the account owner is directly the client. Your budget is paid directly from your own card; no hidden commissions are taken.
We don’t just limit ourselves to paid ads; we support your brand’s presence in organic response processes with our AI SEO (GEO) efforts.
08/How We Work
We thoroughly complete the official account setup and necessary verification steps for your business on OpenAI Ads Manager.
Instead of classic keywords, we perform contextual targeting by analyzing the intent and topic of dialogues users have with ChatGPT.
We prepare suitable titles, descriptions, and visuals for sponsored cards; we set up OpenAI pixel and server-side tracking options to track conversions.
We regularly optimize costs per click and per thousand impressions, sharing the results with you through clear dashboards.
09/Results
AI advertising is a unique channel that engages consumers at the point of decision-making and research. In our context-focused campaigns run in pilot markets, we have achieved strong early results thanks to the cost efficiency brought by the low competition environment and high purchase intent user engagement. To position your brand in this next-generation advertising space, you can reach out to our team through our Contact page.
"The ad cards on ChatGPT come up for the customer during a much deeper research moment compared to classic search networks. Thanks to 212 Medya's precise contextual cues, we have reaped the benefits of being the first brand to act in this new channel."
10/Frequently Asked Questions
Technical details that arise regarding the campaign models and processes on the OpenAI advertising platform.
ChatGPT ads appear below the answer given by the AI, as a separate card with a 'Sponsored' label. This card contains the brand name, title, short description, visual, and link. The ad does not alter the content of the response given by ChatGPT in any way.
ChatGPT ads are shown only to adult users on Free (Ücretsiz) and Go plans. Ads do not appear in Plus, Pro, Business, Enterprise, and educational accounts. Ads are also not shown to accounts under 18 or in temporary chats.
Targeting is done on the OpenAI Ads Manager based not on keywords but on the topic and context of the conversation. The system analyzes the user's current question and intent to display the relevant ad card.
According to industry sources, Turkey was added to the self-service ad panel by mid-September 2026, and companies registered in Turkey can open accounts. Since OpenAI has not yet made an official announcement regarding this matter, it is necessary to check the current panel status for account openings.
No, it does not. Ads are shown only as separate sponsored cards and never alter the content or neutrality of organic responses that the AI will provide.
ChatGPT ads are a paid service where you appear under the response by paying the budget through the OpenAI panel. Organic visibility means appearing in search results without a budget; for this subject, you can check our AI SEO (GEO) page.
While Google Ads works with keyword matching in the search engine, ChatGPT Ads focuses on the flow and context of the conversation. You can receive support from our team as a Google Ads agency regarding the management of both channels.
For measurement, the pixel setup provided by OpenAI and server-side conversion sending options are used. This allows actions such as form filling or purchases on your website to be tracked.
No, it is not shared. OpenAI does not provide a user’s chat content, name, or email to advertisers; the advertiser only sees aggregated results such as impressions, clicks, and conversions.
Ad display is restricted in sensitive areas such as health, mental health, and politics. Brands operating in these sectors need to review the campaign conditions in advance.
Pricing is determined by auction, and there are payment models per click or per thousand impressions. At 212 Medya, we open your ad account in your name, your budget is paid directly to the platform, and we do not take any hidden commissions.
Working with an experienced Performance marketing agency accelerates the process for accurate targeting, efficient budget usage, and flawless pixel setups. For details, you can reach us via our Contact page.
11/Contact
Let’s evaluate the ChatGPT advertising opportunity for your business; let’s build your strategy together with the 212 Medya expert team.
Kurtköy, Aeropark, Yenişehir, Osmanlı Blv. No:11, 34912 İstanbul