Data-Driven Integration and Planning
To make your ads' success measurable, we implement the Snapchat Pixel setup, understanding user movements on your website, and we build our targeting strategy based on this data.
Ads Reaching Generation Z
With Snapchat Advertising
Reduce Ad Costs by 40%
On Snapchat, which has Turkey's most active young audience, we increase your sales with precise targeting. We don't just create ads; we establish conversion-focused strategies that resonate with the spirit of the platform.
Snap Inc. Certified ManagementConversion-Focused Creative DesignPrecise Audience SegmentationInstant Performance TrackingLow Customer Acquisition Cost
Over 500 successful brands trust us with their ads
500+Successful Brand
%280Average ROI Increase
120M+Monthly Reach Power
01/SNAPCHAT ADVERTISING ROADMAP
How to advertise on Snapchat and boost sales?
Increasing brand awareness and achieving conversion on Snapchat is possible not just by advertising, but by correctly reading the platform's dynamics and Gen Z's consumption habits. As 212 Medya, we enable you to build an organic feeling connection with your target audience using the AR lens technologies and vertical video formats offered by Snapchat.
01 02 Reaching the Target Audience with Creative Formats
We launch Snap Ads models compatible with your brand’s goals by developing vertical video creatives that keep the young audience's interest alive and AR lens setups that maximize interaction.
03 Conversion-Oriented Momentum and Analysis
We regularly monitor the advertising groups in the publication process, analyzing which creatives receive higher engagement and directing your budget toward the areas that yield the most efficient results.
Hundreds of brands from different sectors are growing with us
02/SNAPCHAT ADVERTISING GUIDE
Engage the Young Audience
with Snapchat
Discover unique advertising setups to increase your brand awareness on this platform, which appeals to Turkey's dynamic young population.
01
What is the Snapchat advertising ecosystem and user profile?
Snapchat is a social platform centered around visual and instant sharing, especially popular among users aged 18-34. Ads are placed within the natural flow of users interacting with friends, allowing brands to establish a genuine connection with this audience.
02
What is the role of augmented reality ads on the platform?
AR Lens and filter formats are creative experiences that allow users to interact with your brand in the physical world. Formats that include virtual try-ons or fun gamification elements play a crucial role in enhancing brand loyalty and engagement time.
Snapchat Ad Formats and Use Cases
To determine the format that best fits your business goals, you can review the current ad types below.
Single Ads
- View Type
- Full-screen video or image
- Primary Objective
- Increase website traffic
- Suitable Industries
- E-commerce, mobile app, fashion
Story Ads
- View Type
- Branded content in the Explore section
- Primary Objective
- Increase brand awareness
- Suitable Industries
- Entertainment, events, media
Collection Ads
- View Type
- Quad display of product visuals
- Primary Objective
- Make direct product sales
- Suitable Industries
- Clothing, cosmetics, technology
AR Lens
- View Type
- Face filters and interactivity
- Primary Objective
- Provide a creative brand experience
- Suitable Industries
- Gaming, cosmetics, retail
Commercials
- View Type
- Unskippable short video series
- Primary Objective
- Provide high visibility
- Suitable Industries
- Food, automotive, finance
212 Medya supports your performance by structuring these setups according to your brand's specific goals and industry dynamics through professional consultancy.
How to Advertise on Snapchat? Step by Step
Snapchat ads are placed through Snapchat Ads Manager. The flow below summarizes the steps we follow from setup to optimization.
1. Create a business account
Create a Snapchat Business account and ad account through ads.snapchat.com, add a payment method
- Tip
- Open the account in the company's name; invoices and permissions won't cause issues later
2. Set up the Snap Pixel
Link the Snap Pixel and Conversion API to your site in Events Manager (preferably with Google Tag Manager)
- Tip
- If sales and form conversions are not measured, the algorithm cannot find the right audience
3. Choose the campaign objective
Awareness and engagement, traffic, app promotion, lead or sale
- Tip
- Start with the goal of sales in e-commerce (website conversions)
4. Configure the ad set
Target audience with location, age, interests, and your customer list; budget and schedule
- Tip
- Automatic placement shows the ad in the area that yields the best results
5. Upload the vertical creative
9:16 vertical video or image, a catchy short message in the first seconds, and a clear button
- Tip
- Test at least 3 different creatives within the same ad set
6. Launch and optimize
Monitor cost, conversion, and creative fatigue after the learning phase
- Tip
- Regularly renew creatives that are performing poorly
03/Our Promise
We promise to double your sales in 3 months.
We aim to transform every penny of your budget into measurable value and promise a net increase in ROI within 3 months.
Priority Technical Support
We provide quick solutions by directly communicating with Snapchat's central teams for potential technical issues.
Beta Feature Access
We ensure you gain an advantage by using newly launched ad models before your competitors.
Strategic Consultancy
We draw a strategic roadmap for your growth in the Snapchat ecosystem, not just ad management.
04/Pricing
Snapchat Advertising Packages.
Three package options that best suit your business goals and budget. There are no setup or hidden service fees.
StarterPackage
Snapchat Discovery Package
Ideal for e-commerce brands and local businesses looking to take their first step towards the young audience.
₺15.000/ month
- Monthly management and optimization of ₺15,000 Snapchat budget (including VAT)
- In-depth audience research and segmentation specifically for Generation Z
- Creation of Snapchat-specific vertical video and visual creatives
- Weekly performance analyses and campaign optimizations
- Setup and tracking of Snap Pixel and Conversion API
- Transparent, real-time accessible Snapchat Ads Manager reporting panel
- Estimated daily access and interaction with 250-600 unique Snapchat users
ProfessionalPackage
Snapchat Dynamic Package
Preferred by fast-growing brands wanting to achieve high sales and conversions from Snapchat.
₺20.000/ month
- Monthly management and advanced optimization of ₺20,000 Snapchat budget (including VAT)
- Detailed demographic and interest-based targeting strategies for Generation Z
- Creative development for engagement-focused Story and Collection ad formats
- Weekly detailed reporting and strategic recommendations to enhance performance
- Advanced conversion tracking (Snap Pixel & API) and cross-campaign integration
- Customized, transparent and real-time accessible reporting panel
- Estimated daily access and interaction with 350-900 unique Snapchat users
EnterprisePackage
Snapchat Innovative Package
Special to corporate brands targeting Snapchat's viral power, AR lenses, and broad Gen-Z reach.
₺37.000/ month
- Monthly management and premium strategy development of ₺37,000 Snapchat budget (including VAT)
- Customized brand AR lenses and geo-filter designs and integration
- Highly engaging, personalized Snapchat creatives and A/B tests
- Monthly in-depth performance analysis, competitive tracking, and strategic consultancy
- Comprehensive conversion tracking (Snap Pixel & API) and CRM integration support
- Custom-developed transparent and real-time accessible premium reporting panel
- Estimated daily access and brand experience with 700-2,000+ unique Snapchat users
Real-Time and Transparent Reporting
Track your ad results in real-time from your panel, not prepared fixed data. Direct data from the official reporting system.
No Contract Binding
We do not create contracts that bind you. We know we will achieve customer continuity when success comes.
Not Technical Terms, Real Solutions
Without drowning you in technical terms, we periodically share what needs to be done and what we are doing with real data.
Accounting-Friendly Invoicing
Monthly invoicing that you can comfortably show in your accounting expenses. We prevent VAT or withholding complexities.
Equal and Fair Service
We strive to ensure everyone, regardless of size, gets their money’s worth from advertising.
Legal and Ethical Framework
We absolutely do not publish or manage ads for industries that do not comply with advertising policies, or those in gray or illegal sectors.
05/Problem
How much of your budget
actually generates sales?
Without proper targeting and eye-catching visuals on social media and search engines, a large portion of your budget gets wasted.
- ✕Standard Agency ApproachDirectly publishing ad videos from other channels on Snapchat without adapting them.
- ✕Insufficient TargetingWasting budget on irrelevant clicks by advertising to broad audiences.
- ✕Missing Technical SetupUnable to measure the ad's impact on sales due to lack of pixel and event tracking.
Advertising Efficiency Analysis
Budget converted to salesWasted budget
Difference in a ₺50,000 budget: ₺20,000 / month
06/Advertising Models
The right model, the right audience,
maximum conversion.
01Single Visual / Video
02Story Ads
03Filters
04Lenses
07/Why 212 Medya
In digital marketing,
your trusted partner.
Certified Expert Team
Your ads are managed by not just 'learned' individuals, but by certified experts from Google and Meta.
Creative Content Production
We provide professional graphic design and video creative support fully in line with the visual structure of the platforms.
Conversion-Focused Pixel Setup
We measure advertising sales and forms accurately with advanced tracking codes and Conversion API (Server-Side).
Transparent Live Reporting
We allow you to monitor where your budget is going and which campaigns are generating profits 24/7 through our live panel.
08/How We Work
In four steps, a data-driven growth loop.
01
Current Status Analysis
We start by examining your current advertising accounts, historical data, and competitor strategies. We identify incorrect setups.
02
Strategy and Setup
We draw a customized roadmap suitable for your business goals; we set up pixel and conversion tracking integrations accurately.
03
Launch and A/B Testing
We launch campaigns and find the lowest cost combinations by testing different visuals, texts, and audience combinations.
04
Scaling and Reporting
We gradually scale successful campaigns, presenting investment returns (ROI) through transparent reports as we grow.
Case № 142E-commerce Brand — Clothing & Shoes
Monthly Revenue Increase Trend
09/Results
With Youth-Oriented Snapchat Ads,
We Increased ROAS Value 8.2 Times
A direct shopping-focused campaign was created using dynamic product ads and Snapchat Story Ads.
8.2×Average ROAS
%320Sales Revenue Increase
−%40Cost per Acquisition
We didn't expect to get such quick results from Snapchat ads. Thanks to 212 Medya, we quadrupled our ROAS rates in no time; the team really knows their stuff.
10/FAQs
Frequently Asked
Questions.
You can find everything you are curious about our services and processes here.
What are the costs of advertising on Snapchat?
Although Snapchat advertising costs vary depending on the target audience and competition level, they are generally much more economical compared to other platforms. At 212 Medya, we offer flexible models starting with minimum daily budgets suitable for the scale of your brand. We also work with a transparent service fee relative to your budget for campaign management.
When will I start seeing the results of my ads?
Data starts flowing within the first 48 hours after campaigns go live. However, the completion of the learning process and obtaining the most efficient results usually takes about the first 2 weeks. At 212 Medya, we accelerate this process with A/B testing and provide measurable returns on investment from the first month.
Why should I work with 212 Medya instead of another agency?
As one of Turkey's leading digital advertising agencies, we have been serving over 500 brands for more than 26 years. With our Google Partner title and extensive expert team, we don't just run ads; we offer an integrated marketing strategy. Our data-driven decision-making mechanisms and transparent reporting culture set us apart from others.
How do you report advertising performance?
We combine the data in Snapchat Ads Manager with your business goals to create understandable digital reports. We share these reports weekly and monthly, which include critical metrics such as click-through rate, impressions, conversion cost, and ROAS. You can also reach our experts anytime for live data analysis.
Is setting up Snap Pixel mandatory?
If your goal is to sell on your website or collect forms, setting up Snap Pixel is definitely mandatory. This technical integration allows us to understand who sees the ads and which ad brings you profit. The technical team at 212 Medya implements this setup for free, tailored to the infrastructure of your website.
Do I need to make a long-term commitment to work with you?
No, we do not tie our clients with long-term and rigid contracts because we believe in our results. Although we usually recommend a first 3-month planning period for performance to settle in completely, if you are not satisfied, you can stop working with us with a reasonable notice period. Our focus is on satisfaction and sustainable growth.
What should be the minimum daily advertising budget?
The Snapchat platform allows advertising even with low budgets; however, we recommend starting with a range of 100-200 TL daily to collect meaningful data. Regardless of your budget, we at 212 Medya aim to utilize this budget as efficiently as possible to maximize reach. You can contact us for industry-specific budget suggestions.
Can we create a Snapchat Lens or Filter?
Yes, we incorporate AR (Augmented Reality) lenses and location-based filters, which are among Snapchat's most popular features, into your advertising strategy. These interactive ad models are particularly powerful for building brand awareness and creating viral effects. Our design team develops custom lens concepts for your brand, allowing users to interact with your brand while having fun.
I have an existing ad account, can you take it over?
Certainly, we examine your existing Snapchat Business account, identify previous mistakes, and make improvement efforts. While taking over your account, we integrate the 212 Medya methodology into the system without losing your advertising history and data. This way, we learn from past experiences and move forward with more solid steps.
11/Contact
Let's start growing together.
Describe your goals; let’s present a data-driven Snapchat Ads strategy specifically for your brand within 48 hours.
- Emaildestek@212medya.com
- Phone0850 885 0 955
- WhatsApp+90 532 290 66 72
- Office
Kurtköy, Aeropark, Yenişehir, Osmanlı Blv. No:11, 34912 İstanbul