Meta Business Partner & Advertising Agency

3 Easy Steps to
Instagram Advertising

We offer professional social media ad management to brands wanting to advertise on Instagram, backed by the assurance of a Meta advertising agency. Protect your budget with accurate targeting and multiply your sales.

Instagram Ad Management ServiceCreative Designs That Stop ScrollingConversion-Focused Campaign SetupInstant Budget and Performance ManagementDetailed Competitor and Market Analysis
500+Successful Brand
%280Average ROI Increase
26+ YearsIndustry Experience

01/3-STEP INSTAGRAM AD STRATEGY

Professional agency support for those saying they want to advertise on Instagram

Advertising on Instagram requires establishing the right technical infrastructure on Meta Business Suite, beyond just sharing content. By completing the integration of Pixel and Conversions API (CAPI) for you, we guarantee data accuracy and create campaigns that capture your target audience with the right criteria.

  1. 01

    Digital Infrastructure and Data Integration

    We identify deficiencies by reviewing your existing assets. We ensure a seamless data flow between your website and the Meta platform by implementing Pixel setup and activating CAPI integration for server-side tracking.

  2. 02

    Targeting and Creative Configuration

    We segment interest areas and demographic data in detail. By creating creative content suitable for Reels and Story formats that have high engagement potential, we launch our ad sets to achieve the most efficient conversions.

  3. 03

    Performance Improvement and Measurement

    While campaigns are live, we closely monitor the results of the ad sets. By filtering out low-performing areas, we shift your budget to the creatives that provide the highest return, and at the end of the process, we share detailed metric analyses.

Hundreds of brands from different sectors are growing on Instagram with us

  • Domino's
  • Turkcell
  • Türk Hava Yolları
  • Medical Park
  • Flormar
  • Holiday Inn
  • Kütahya Porselen
  • MediaMarkt
  • Memorial
  • Medipol Hastanesi
  • Mapfre
  • Best Western
  • Baymak
  • Franke
  • Prysmian
  • Weber
  • Simit Sarayı
  • Hacı Sayid
  • Helvacızade
  • Öztiryakiler
  • Soyak
  • Nef
  • Linens
  • Tunçmatik
  • Pensan
  • Porland
  • Hotiç
  • Eren
  • Dice Kayek
  • Hes Kablo
  • Avicenna
  • Marport
  • Erdem Sağlık Grubu
  • AGT
  • NCity Alışveriş Merkezi
  • Kulp Packaging Machinery
  • Sagaza Madrid
  • IMS Teknik Hırdavat
  • Waw Hotel
  • Yurtbay

02/INSTAGRAM AD SUMMARY

Instagram Ad Areas and
Usage Formats

Success in social media campaigns starts with delivering the right ad content in the right place. Get to know the different placement options where you can engage your target audience.

01

What is Instagram advertising and where does it appear?

Instagram ads are promotions presented in a natural content flow within users' feeds or story transitions. These ads are strategically shown in areas where users are most active, such as the homepage feed, stories, Reels videos, and the explore page.

02

How does format selection shape ad efficiency?

The compatibility of the chosen format with user experience directly affects the ad's view and click rates. For example, vertical full-screen videos achieve high engagement in Reels placements, while visual-heavy cards yield better results for showcasing product catalogs.

Ad Placements and Usage Purposes

You can review the following comparison guide to determine the most suitable placement for your campaign-specific goals.

Feed Single Image

Strongest Purpose
Increase brand awareness and reach
Ideal Creative
High-quality still photo
Suitable Sectors
Clothing, Decoration, Cosmetics

Feed Video

Strongest Purpose
Service promotion and detailed explanation
Ideal Creative
Short and attention-grabbing video
Suitable Sectors
Education, Software, Consulting

Carousel

Strongest Purpose
Showcasing and selling product series
Ideal Creative
Multiple visual or video sequence
Suitable Sectors
E-commerce, Retail, Technology

Stories

Strongest Purpose
Quick action and web traffic
Ideal Creative
Full-screen vertical video
Suitable Sectors
Fashion, Restaurant, Event

Reels Ads

Strongest Purpose
Reaching new audiences and engagement
Ideal Creative
Vertical dynamic video edit
Suitable Sectors
Gaming, Sports, Lifestyle

Explore

Strongest Purpose
Lead discovery
Ideal Creative
Engaging visuals and captions
Suitable Sectors
Service sector, Art, Design

How to Advertise on Instagram? Step by Step

Instagram ads can be placed via the "Promote" button in the app or through the Meta Ads Manager. Use the Ads Manager for campaigns targeting sales and leads.

  • 1. Switch to a Professional Account

    Instagram Settings → Account Type → Business Account

    Tip
    Ads and statistics only unlock in the professional account
  • 2. Link a Facebook Page and Business Portfolio

    Link the Instagram account via Meta Business Suite

    Tip
    The in-app "Promote" works without linking but targeting and measurement are limited
  • 3. Choose the Campaign Objective

    Awareness, Traffic, Engagement, Lead, App Promotion, or Sales in Ads Manager

    Tip
    If you want sales, select the Sales or Lead objective, not Traffic
  • 4. Define the Target Audience

    Location, age, interests or Advantage+ audience; custom audience with customer list

    Tip
    Limit the radius for local businesses to your actual service area
  • 5. Adjust Placement and Budget

    Advantage+ placements or Feed, Story, Reels, Explore; daily or total budget

    Tip
    Aim for a budget that can generate ~50 conversions per week for the learning phase
  • 6. Prepare the Creative

    4:5 for the feed, 9:16 for stories and reels visuals/videos, short text, and button

    Tip
    Our data shows that clicks from Stories and Reels cost about half of the Feed's price
  • 7. Set Up Measurement and Publish

    Track sales, form, and WhatsApp conversions with Meta Pixel and Conversion API

    Tip
    Without measurement, the algorithm cannot learn who to show the ad to

Instagram Advertising Costs – By Placement (Real Account Data)

Meta data from May to October 2026 for an e-commerce account managed by 212 Medya. Since campaigns are purchase-focused, the cost per thousand impressions (CPM) is higher compared to traffic or engagement campaigns; the cost per click and click-through rate show the differences between placements.

Instagram Story

Cost per Thousand Impressions (CPM)
314 ₺
Cost per Click
4.91 ₺
Click-Through Rate
%6.4
Budget Share
%41.8

Instagram Reels

Cost per Thousand Impressions (CPM)
149 ₺
Cost per Click
4.96 ₺
Click-Through Rate
%3.0
Budget Share
%11.0

Instagram Feed

Cost per Thousand Impressions (CPM)
369 ₺
Cost per Click
8.49 ₺
Click-Through Rate
%4.3
Budget Share
%40.4

Facebook Feed

Cost per Thousand Impressions (CPM)
309 ₺
Cost per Click
5.61 ₺
Click-Through Rate
%5.5
Budget Share
%5.6

Instagram Advertising Costs – By Months (2026)

Monthly averages from March to October 2026 for the same account. The cost per thousand impressions notably increases during summer months and seasonal periods; plan your budget according to this fluctuation.

Instagram Advertising Costs – By Months (2026)
MonthCost per Thousand Impressions (CPM)Cost per ClickClick-Through Rate
01September 2026373 ₺5.45 ₺
%6.9
02October 2026272 ₺4.75 ₺
%5.7
03August 2026313 ₺5.83 ₺
%5.4
04July 2026369 ₺7.51 ₺
%4.9
05April 2026171 ₺3.66 ₺
%4.7
06June 2026242 ₺5.41 ₺
%4.5
07May 2026226 ₺5.85 ₺
%3.9
08March 2026110 ₺5.24 ₺
%2.1

03/Our Promise

We promise to double your sales in 3 months
of advertising.

We promise to help you get the highest return on your Instagram ad investment within just 3 months. Beyond likes and followers, we are here with our professional approach to increase your revenue and customer count.

Precision Targeting

Your Instagram ads are shown only to potential buyers with the right interests and behavior filters.

Designs That Stop Scrolling

With unique and engaging designs prepared by our creative team, we capture users' attention in the first second and drive conversions.

Meta Business Partner Assurance

With our Meta Business Partner competency and over 26 years of experience, we manage your budget with the most effective strategies.

04/Pricing

2026 Instagram Advertising Costs and Instagram Advertising Packages.

3 Instagram Advertising Packages suitable for your turnkey budget for beginners. Additionally, there is no management/service fee. VAT included, no contract obligation. For brands wanting to transfer their ads entirely to a team or for higher budgets, check our Instagram Advertising Agency service model; you can view the estimated cost with the Instagram ad costs calculator tool.

Local Spark

Starter Package

Optimized starter package for corporate Instagram advertising and local businesses

₺19,500/ month
  • Monthly ₺15,000 Instagram ad budget (VAT included)
  • Campaign Selection Focused on Business: Traffic, Messaging, or Lead Form
  • Daily estimate of ~143-412 clicks or ~5-7 direct messages (DM)
  • Instagram-Focused Creative Management: Optimizing visual and text advertising content
  • Detailed audience research and demographic segmentation
  • Negative interest management excluding unwanted audiences
  • Location-Based Targeting: Regional focus at the province and district level
  • Monthly performance analysis and strategic optimization report
  • Access to a live performance panel showing real-time advertising data
  • Quick response via WhatsApp and email support
Get Started Now
Scale

Corporate Package

Powerful package for brands desiring intense competition and rapid growth

₺78,000/ month
  • Monthly 60,000 ₺ Instagram advertising budget (including VAT)
  • Daily estimate of ~770-2,250 clicks or ~32-50 direct messages (DM)
  • All advanced advantages of the Professional Package
  • Multichannel Campaign Strategies: Traffic, Messaging, and Remarketing campaigns
  • Dynamic and Seasonal Creative Rotation (weekly): Keeping content up to date
  • Story and Reels Ad Space Optimization: Utilizing the most efficient placements
  • Custom Audience Creation: Using existing data with Customer Match
  • Dedicated, experienced account representative assigned to you
Get Started Now

Instant and Transparent Reporting

Not prepared fixed data but track your ad results live from your panel. Direct data from Meta's official reporting system.

No Binding Contracts

We do not create binding contracts. We know that when success comes, we will achieve customer continuity.

Not Technical Terms, Real Solutions

Without overwhelming with technical terms, we periodically share what needs to be done and what we are doing with real data.

Accounting-Advantaged Billing

Monthly billing that you can comfortably show in your accounting expenses. Since Meta is a foreign firm, we prevent VAT deductions or withholding complexities.

Equal and Fair Service

We strive to ensure that everyone receives value for the money they spend on advertising, regardless of whether they are a big or small customer.

Legal and Ethical Framework

We absolutely do not publish or manage ads for gray or illegal sectors that do not comply with Meta's advertising policies.

05/Problem

How much of your budget
actually generates sales?

Without proper targeting and attention-grabbing visuals on Instagram, a large portion of your budget is wasted on uninterested users who just scroll past.

  • ✕
    Ad-Hoc TargetingBroad and inefficient audience selection based only on age and city wastes your budget.
  • ✕
    Ordinary VisualsUsing stock visuals that do not grab attention fails to stop users from scrolling.
  • ✕
    Non-Transparent ReportsSuperficial metrics like likes and followers that do not translate to sales conceal the inefficiency of ads.
Ad Efficiency Analysis
Amateur Management%45 waste
212 Medya Management%5 waste
Budget that converts to salesWasted budget
Difference in ₺50,000 budget: ₺20,000 / month

06/Ad Models

The right model, the right audience,
maximum conversion.

01Story & Reels
01

Story and Reels Ads

We capture users with vertical creatives that stop scrolling in Instagram's most dynamic and widely consumed video formats.

High Engagement Video
02Message Ads
02

DM and WhatsApp Redirect Ads

We accelerate sales by allowing potential customers to start direct messaging you or talking via WhatsApp with just one click.

Quick Sales and Communication
03Form Ads
03

Instagram Form Ads (Lead Ads)

We collect the data (name, phone, email) of the most qualified customer candidates through pre-filled forms without them leaving Instagram.

Qualified Lead Generation
04Catalog Ads
04

E-Commerce Instagram Ads and Catalogs

By integrating your e-commerce product catalog with Instagram, we automatically show interested visitors the products they are looking for.

E-Commerce Conversion

07/Why 212 Medya

Your growth partner with social media ad management.

Meta Business Partner

With our approval as a Meta Business Partner agency, we provide direct access to the latest ad features and Meta representatives.

Creative Content Production

We offer professional graphic design and video creative support that perfectly aligns with Instagram's visual language.

Meta Pixel & CAPI Setup

We accurately measure not just clicks, but also real sales and forms through Meta Pixel and Conversion API (Server-Side).

Transparent Live Reporting

Without complex technical terms, we allow you to track where your budget is going and which campaigns are yielding profits via our live panel 24/7.

08/How We Work

In four steps, a data-driven growth cycle.

01

Analysis and Strategy

We plan our Instagram funnel structure by analyzing your current account, competitors, and target audience.

02

Creative and Technical Setup

We create eye-catching designs; setting up Meta Pixel, Conversions API (CAPI), and event tracking infrastructures without error.

03

Testing and Optimization

We continuously optimize ads by launching them and testing different visuals, titles, and audience variations through A/B tests.

04

Scaling and Reporting

We shift the budget to the creatives/campaigns that generate the highest profits and ROAS, thus growing your business.

Case № 118E-Commerce / Ready-to-Wear
Monthly Revenue Growth Trend

09/Results

With Conversion-Focused Instagram Ads,
We Increased ROAS Value 8.5 Times

We redesigned our Instagram advertising infrastructure for our ready-to-wear e-commerce brand, which saw a decline in sales profitability due to rising advertising costs during the seasonal discount period. By implementing dynamic product catalog ads and integrating Meta Conversions API (CAPI) for remarketing to the right audiences, we permanently reduced customer acquisition costs.

8.5×Average ROAS
%340Sales Revenue Increase
−%45Customer Acquisition Cost

"After 212 Medya started managing our Instagram advertising budget, we experienced a threefold increase in sales. Their transparency regarding reporting and continuous problem-solving greatly enhances our trust."

— Selim Aksoy, Marketing Manager (E-Commerce / Textiles)

10/FAQs

Frequently Asked
Questions.

You can find everything you are curious about regarding the Instagram advertising process and our service here.

How does the Instagram advertising process work?

The process is quite simple: 1. Choose one of the Instagram Ads packages that fit your budget. 2. Enter basic information like your website, phone number, and target area in the order form. 3. Our Ads expert prepares your ad designs and texts and presents them for your approval. 4. With your approval, your ads are submitted for Meta ad approval and launched within 48 hours.

Why should I choose 212 Medya for Instagram ads?

As 212 Medya, we manage your budget as efficiently as possible with our Meta-approved partner agency accreditation and over 26 years of experience. We create eye-catching creative designs that best reflect your brand and accurately measure your ad performance with Pixel and Conversions API (CAPI) integrations.

What is an Instagram ad?

An Instagram ad is sponsored content in photo or video format published on the main feed, stories, explore, and Reels sections to reach potential customers on a visually-focused platform.

Where will my Instagram ads appear?

Your ads will appear before targeted audiences in areas where Instagram users spend the most time, such as the Main Feed, Stories, Explore, Reels videos, and profile pages.

How do I create an ad on Instagram?

First, you switch your Instagram account to a professional account and link it to a Facebook page; then, you select campaign objective, target audience, placements, budget, and creative in the Meta Ads Manager, setting up the Meta Pixel and Conversion API before launching. We explained the steps in the table on the page; 212 Medya takes charge of this process in a turnkey manner.

What are the costs of Instagram ads?

There is no fixed price on Instagram; costs are determined by auction based on the industry and timing. In an e-commerce account we manage, the cost per click from May to October 2026 was 4.91 ₺ for Stories, 4.96 ₺ for Reels, and 8.49 ₺ for Feed. Our management packages start at 19,500 ₺; of that, 15,000 ₺ is directly allocated to the advertising budget for Meta.

How can I have the most effective Instagram ad?

The most effective ad is achieved by combining the correct audience constraints, Meta Pixel/CAPI conversion tracking infrastructure, attention-grabbing (scroll-stopping) creative designs, and continuous A/B test optimizations.

How many days should Instagram ads run?

To complete the learning phase of the Instagram ad algorithm and optimize the audience for maximum return on investment (ROI), it is recommended to run campaigns continuously and optimized for at least 90 days.

What targeting options are available for Instagram ads?

Demographic targeting (age, gender, location), interests, behavioral targeting, custom audiences (Remarketing) encompassing website visitors, and Lookalike audience targeting that resemble your current customers are available.

How is Instagram ad management and consultancy provided for corporate companies?

In the context of Instagram advertising consultancy, we offer audience analysis, Meta Business Manager setup, and professional Instagram ad management focused on ROAS for corporate businesses.

I want to advertise on Instagram, will I work with an advertising expert during the process?

Yes, during your Instagram ad account management process, our certified Instagram advertising expert and creative team will personally handle strategy, A/B tests, and weekly transparent reporting.

How do I create sponsored ads on Instagram?

Instagram sponsored ads are set up through Meta Ads Manager: select the campaign objective, define the audience and region, upload the visual or video creative, and allocate the budget. 212 Medya executes all these steps turn-key and reports results transparently.

What are the benefits of working with a professional Meta advertising agency?

An authorized Meta advertising agency prevents budget waste, completes the setup of Meta Pixel and CAPI, and ensures your ads result in direct sales and revenue through A/B tests and creative optimizations.

What services are offered under Instagram advertising consultancy?

Our Instagram advertising consultancy team provides industry market analysis, creative video and visual production, detailed audience segmentation, campaign setup, and transparent performance reporting.

11/Contact

Let’s start growth together.

Tell us your goals; let us present you with a data-driven Instagram Ads strategy tailored to your brand within 48 hours.