With Advertising on X (Twitter)
Bring Your Brand to the Agenda

The costs of X ads vary depending on the selected targeting, industry competition, and advertising model. Generally, you are charged based on cost per click (CPC) or cost per thousand impressions (CPM). As 212 Medya, we analyze the most suitable starting budget for your advertising goals and industry and share it with you.

Engagement data starts coming in within the first 24-48 hours after the ads go live. However, the strategy usually stabilizes and the algorithm completes its learning process within the first 2 weeks. During this time, you'll see the performance gain through the optimizations we make.

We first listen to your business and goals, then we perform a comprehensive account audit. Once our strategy is approved, we complete visual and text preparations and set up the campaign. Throughout the entire process, we maintain constant communication with your assigned account manager to ensure transparency at every stage.

We operate with the principle of complete transparency in reporting, and you always have full access to your advertising account. In the reports we prepare on a weekly or monthly basis, we present critical metrics such as budget spent, number of clicks, conversion costs, and ROI (return on investment) in an understandable language. We focus on tangible results rather than complex terms.

This varies depending on your industry and target audience; X may be more effective especially for technology, finance, and B2B audiences that follow current news. While Meta appeals to a broader audience, X offers a more niche and highly engaged audience. We honestly share which platform will provide you with a higher return based on our analyses.

We typically plan our processes in 3-month strategic periods because sustainable success in digital marketing takes time. However, we tie our clients to us not through rigid contracts but through the performance we provide. Our contracts include clauses that prioritize mutual trust and offer flexibility.

Although there is a certain budget threshold for X's algorithm to collect healthy data, we can develop strategies suitable for all budgets. Generally, we recommend starting with a minimum daily budget of 1,000 TL or more to obtain meaningful data. Our priority in budget management is to ensure that you achieve the highest conversion with the least expenditure.

This targeting method allows you to show ads to the followers of competitors or influencers in your industry that operate similarly to your brand. This method is one of the fastest and most effective ways to reach your potential customers directly. We perform precise targeting by identifying the most relevant follower lists for you.

The transition process from your current agency is quite smooth and quick. Since the ownership of your advertising accounts remains with you, we start by defining permissions and conducting an analysis that includes your historical data. We focus on increasing performance by correcting existing errors without experiencing any data loss.