Digital Infrastructure and Yandex Integration
We perform the Yandex Direct account setup and create the necessary data bridges through Yandex.Metrica to track user interactions on your site.
Access to the Russia and CIS Market
Dominate the Russian Market with Yandex Advertising
Reach your potential customers in Russia and CIS countries in the shortest way possible. We turn your budget into profit by managing Yandex's complex algorithm with our 26 years of experience.
Strategic Regional TargetingYandex Direct Certified TeamMaximum ROI-Focused ManagementDetailed Competitor Analysis24/7 Live Performance Tracking
Over 500 successful brands trust us with their ads
%140Average ROI Increase
500+Successful Campaign Experience
%98Customer Satisfaction
01/YANDEX ADVERTISING EXPERIENCE
How to Advertise on the Russian Market via Yandex Direct?
Advertising in the Yandex ecosystem requires understanding local consumer habits and the dynamics of the Yandex Direct algorithm, beyond just entering a budget. With our professional team, we connect your brand with potential customers in Russia and the CIS region, managing complex structures on your behalf to turn your investments into tangible sales.
01 02 Russian Content and Local Targeting Setup
We complete the Russian keyword analysis based on the region's search terms, preparing your campaigns for launch with local payment settings and specific geographical targeting options.
03 Performance Monitoring and Algorithm Management
By closely monitoring the campaign publication process, we analyze the click and conversion data of the ads daily and make necessary interventions to increase efficiency.
Hundreds of brands from different sectors are growing with us
02/YANDEX ADVERTISING GUIDE
Manage the dynamics of the Russian market with Yandex Direct campaign types
Yandex Direct is a deeply analytical and high-performance-oriented advertising ecosystem designed to strengthen your digital presence in Russia and CIS countries.
01
For which markets is Yandex advertising meaningful?
Yandex Direct allows you to publish ads on Yandex, the most preferred search engine in countries like Russia, Kazakhstan, Belarus, and Uzbekistan. Mastering local user behaviors in these markets and reaching the right audience based on search intent is the most efficient way to achieve your digital export goals.
02
What are the main differences between Yandex Direct and other platforms?
Yandex Direct distinguishes itself from other platforms due to its own local algorithm and superior dominance over the Russian language structure. It provides access to a wide publisher network through both search results and the Yandex Advertising Network (YAN), optimized with unique machine learning models that analyze user behaviors.
Current Yandex Direct Campaign Types
You can review the current campaign formats offered by Yandex Direct to determine the most suitable strategy for your business goals below.
Search Ads
- Purpose
- To reach users searching directly
- Display Area
- Yandex search results page
- Suitable Sectors
- Service, Software, Industry
Yandex Advertising Network (YAN)
- Purpose
- To reach large audiences with visual content
- Display Area
- Partner sites and mobile applications
- Suitable Sectors
- E-Commerce, Fashion, Education
Smart Banners
- Purpose
- Dynamic retargeting based on user interests
- Display Area
- Within the Yandex Advertising Network
- Suitable Sectors
- E-Commerce, Retail, Tourism
Dynamic Product Ads
- Purpose
- Automatically promoting all products in the catalog
- Display Area
- Search and advertising networks
- Suitable Sectors
- E-Commerce, Technology, Furniture
Media Campaigns
- Purpose
- Strengthening brand awareness and image
- Display Area
- Premium placements and videos
- Suitable Sectors
- Automotive, FMCG, Finance
212 Medya supports your brand's success in the Russian market by establishing this structure according to each business's needs, sector, and budget with professional consultancy.
03/Our Commitment
We promise to double your sales in 3 months.
We aim to convert every penny of your budget into measurable value, guaranteeing a net performance increase in 3 months.
Direct Technical Support
We provide quick solutions with our priority access to Yandex teams for any technical issues.
Access to Beta Features
We gain an advantage by using Yandex's new advertising tools months before your competitors.
High Efficiency Guarantee
We elevate your ad scores with advanced techniques used by our certified experts.
04/Pricing
Yandex Advertising Packages.
Three package options tailored to your business goals and budget. No setup or hidden service fees.
StartupPackage
Startup Package
An ideal starting solution for local businesses just stepping into Yandex advertising or tourism brands focused on the Russia/CIS market.
₺15,000/ month
- Monthly management of ₺15,000 Yandex advertising budget (including VAT)
- In-depth target audience analysis for the Russia and CIS market (Yandex Metrica & Audience)
- Yandex Direct campaign setup and regular performance optimization
- Designing Yandex visual and text ad creatives and A/B tests
- Support for setting up Yandex Metrica conversion goals and API integration
- Instant and transparent live reporting access from the Yandex Direct panel
- Estimated daily ~140-380 Yandex clicks or direct messages (DM)
ProfessionalPackage
Professional Package
The most preferred comprehensive package for brands with health tourism, export, or e-commerce goals in the Russia/CIS market.
₺20,000/ month
- Monthly management of ₺20,000 Yandex advertising budget (including VAT)
- Detailed market and competitor analysis with Yandex Metrica & Audience
- Strategic management of Yandex Direct and Yandex Advertising Network (YAN) campaigns
- Performance-oriented Yandex ad creative development, Landing Page suggestions
- Advanced Yandex Metrica e-commerce conversion tracking and API integration
- Custom Yandex Direct reporting panel and regular strategy meetings
- Estimated daily ~200-600 Yandex clicks or direct messages (DM)
CorporatePackage
Corporate Package
For corporate brands aiming to reach large audiences on Yandex, integrated with map features and covering all Yandex advertising channels.
₺37,000/ month
- Monthly management of ₺37,000 Yandex advertising budget (including VAT)
- Advanced Yandex Audience segmentation capabilities with micro-targeting
- Campaign strategies integrated with Yandex Direct, YAN, and Yandex Maps
- Dynamic and interactive Yandex ad creatives, A/B/n testing and optimization
- Custom Yandex Metrica conversion flows, CRM integration, and advanced API setup
- Proactive performance monitoring, detailed Yandex reporting, and custom consultancy
- Estimated daily ~400-1,200 Yandex clicks or direct messages (DM)
Instant and Transparent Yandex Reporting
Follow your advertising campaign results in real-time and transparently from your panel using official data from Yandex Direct and Metrica. We offer real-time insights instead of fixed, pre-prepared data.
Flexible Working Model, No Obligation
We do not bind you with long-term contracts. We aim to establish long-term partnerships with our service quality and the successes we provide.
Data-Driven Real Strategies
We help you achieve your goals with measurable and understandable strategies supported by Yandex data, without drowning you in complex technical jargon.
Transparent and Accounting Compliant Billing
We offer the possibility of monthly transparent billing that you can easily show in your accounting expenses, far from the chaos of VAT and withholding.
Equal and Fair Approach for Every Budget
We strive to ensure that all brands, regardless of size, receive the highest return for the budget they spend on Yandex. We show the same care to every client.
Full Compliance with Yandex Policies
We do not run or manage campaigns for gray or illegal sectors that do not comply with Yandex's advertising policies and ethical values. We adopt a transparent and reliable service approach.
05/Issue
How much of your budget
really brings sales?
Without proper targeting and attention-grabbing visuals on social media and search engines, a large part of your budget is wasted.
- ✕Standard Agency ApproachCampaigns left to automatic settings, unchecked and consuming the budget.
- ✕Standard Agency ApproachReports focusing solely on click counts, ignoring conversions.
- ✕Standard Agency ApproachFaulty targeting made without knowledge of Russia and CIS market dynamics.
Ad Efficiency Analysis
Budget converted into salesWasted budget
Difference in a ₺50,000 budget: ₺20,000 / month
06/Advertising Models
The right model, reaching the right audience,
maximizing conversion.
01Yandex Search Network
02Yandex Map
03Yandex Visual Advertising
04Russia / CIS Focused
07/Why 212 Medya
In digital marketing,
your reliable partner.
Certified Expert Team
Your ads are managed by certified experts recognized by Google and Meta, not just 'trained' individuals.
Creative Content Production
We provide professional graphic design and video creative support fully compatible with the visual structure of the media.
Conversion-Oriented Pixel Setup
We measure advertising sales and forms accurately with advanced tracking codes and Conversion API (Server-Side).
Transparent Live Reporting
We let you monitor where your budget goes and which campaigns generate profits from our live panel, 24/7.
08/How We Work
In four steps, a data-driven growth cycle.
01
Current Situation Analysis
We start by reviewing your existing advertising accounts, past data, and competitive strategies. We detect incorrect setups.
02
Strategy and Setup
We create a unique roadmap tailored to your business goals; we set up pixel and conversion tracking integrations accurately.
03
Launch and A/B Testing
We launch campaigns and find the least costly combinations by testing different visual, text, and audience combinations.
04
Scaling and Reporting
We scale successful campaigns gradually, increasing the return on investment (ROI) by providing transparent reports.
Case № 142Retail and Apparel Brand — E-Commerce
Monthly Revenue Growth Trend
09/Results
With Performance-Focused Yandex Campaigns
We Increased ROAS Value 7.5 Times
Retargeting scenarios tailored for users who abandon their carts were created using smart bidding strategies and dynamic product ads on Yandex Direct.
7.5×Average ROAS
%320Sales Revenue Increase
−%40Cost Per Acquisition
We had previously tried Yandex ads with other agencies, but thanks to 212 Medya's technical approach and Metrica integration, our sales increased by 150% in 4 months.
10/Frequently Asked Questions
Frequently Asked
Questions.
You can find everything you want to know about our services and processes here.
How much should the Yandex advertising budget be?
There is no mandatory minimum limit to advertise on Yandex. However, we recommend starting with a budget suitable for your industry and goals so that the algorithm can collect data and produce meaningful results. Our experts will analyze the competition in your sector and calculate the starting budget that will yield the highest return at the lowest cost.
How long after the ads go live do we get results?
Traffic begins to flow to your website as soon as Yandex ads go live. The first two weeks are generally considered the 'learning phase,' after which the data begins to clarify. As a result of our campaign optimizations, a stable conversion curve and cost balance are achieved by the end of the first month.
How does the process of working with 212 Medya proceed?
The process starts with a meeting to understand your business goals. Then, we set up the account, establish the strategy, and complete technical integrations before launching the ads. Throughout the collaboration, we will manage the entire process together while staying in constant communication with your dedicated customer representative.
What is your approach to reporting and transparency?
We offer complete transparency for all your advertising expenses and performance data. Through the special panels we provide or detailed weekly/monthly reports, you can see exactly where every penny is spent and how much conversion it brings. The ownership of advertising accounts always remains with you; we only take management authority.
Are Yandex Direct ads cheaper than Google Ads?
In many sectors, Yandex's cost-per-click (CPC) can be between 30% to 50% lower than Google Ads. Especially in Turkey, due to the use of Yandex Navigation and certain user demographics, higher conversion rates can be achieved with less competition. However, this can vary by sector.
Is there a minimum duration or commitment for work?
To achieve success and optimize data, we generally recommend a minimum working period of 3 months. However, at 212 Medya, we trust the quality of our service and aim to retain our brands not with long-term contracts but by the high performance they receive. We offer flexible working models.
Do you manage advertising for Russia and CIS countries?
Yes, we conduct expert-level advertising management in markets where Yandex is strongest, such as Russia, Kazakhstan, and Belarus. To overcome language barriers in these regions, we prepare advertising texts suitable for the local language and optimize campaign structures according to cultural habits. We provide full support for your global export goals.
Why is setting up Yandex Metrica important?
Yandex Metrica allows you to see user behavior on your site (heat maps, session recordings) in detail. Without this setup, it is impossible to understand which ad generates sales. At 212 Medya, we build all our advertising processes on in-depth data analyses from Metrica.
We have an existing Yandex advertising account; can you take it over?
Absolutely. We take over management without losing past data by reviewing your existing account. As a first step, we conduct an 'account health check' to identify past mistakes and quickly implement corrective actions.
11/Contact
Let's Kickstart Growth Together.
Describe your goals; let us present your data-driven Yandex Ads strategy tailored for your brand within 48 hours.
- Emaildestek@212medya.com
- Phone0850 885 0 955
- WhatsApp+90 532 290 66 72
- Office
Kurtköy, Aeropark, Yenişehir, Osmanlı Blv. No:11, 34912 Istanbul