Connect with Google
Connect with just one click using your Google account. No changes will be made to your account without your approval.
Free Google Ads Audit
Free Google Ads Account Analysis
Are You Wasting Your Budget?
Find out now! Connect your Google Ads account securely; our experts will review it based on 10 critical metrics and prepare your report within 1 hour during business hours. Identify budget waste and immediately increase your efficiency with professional Google Ads consultancy support.
Your Report Will Be Ready Within 1 Hour During Business Hours100% Safe and Approved Google PartnerData Non-Disclosure and Privacy Guarantee
Over 500 successful businesses have audited their Google Ads accounts with 212 Medya.
500+Reviewed Ad Account
₺50M+Analyzed Budget
10+Critical Account Metric
01/Get Started Now
Protect Your Budget,
Increase Your Advertising Performance
Take the first step to get ahead of your competitors in the world of Google Ads and use your advertising budget as efficiently as possible. Learn your account performance score today with our free audit.
01 02 Select Your Account
Select the account to be analyzed, and leave your name and phone number. If your account is not on the list, just writing its number is sufficient.
03 Receive Your Report
Your report and action plan prepared based on 10 critical metrics will be sent to you within 1 hour during business hours.
Businesses of All Sizes Optimize Their Google Ads Budgets with Us
02/ACCOUNT ANALYSIS GUIDE
Discover the fundamental stages of Google Ads account auditing
A successful Google Ads account requires regular audits and continuous optimization. You can follow the steps in our guide to manage your budget as efficiently as possible.
01
How often should Google Ads account analysis be conducted?
Ad accounts are dynamic structures. Due to the intensity of competition, updates in Google algorithms, and changes in consumer behaviors, it is recommended to conduct a comprehensive account analysis at least once a month. Weekly negative keyword checks should be performed to prevent budget waste.
02
How does Quality Score affect advertising costs?
Quality score directly determines cost-per-click (CPC). For instance, while you may pay 1 TL for a keyword with a quality score of 10, you might need to pay 3 TL or more for the same keyword with a quality score of 3. Therefore, quality score optimization is fundamental to budget savings in advertising.
Google Ads Performance Metrics Comparison
You can assess your account's performance through the following key criteria and compare it with industry averages.
Quality Score
- Low Performance
- Between 1 - 4
- Target Value
- Between 7 - 10
- Sustainability Criteria
- Reduces CPC, increases ranking
Click-Through Rate (CTR)
- Low Performance
- Below 2%
- Target Value
- 5% and above
- Sustainability Criteria
- Indicates ad relevance and quality
Budget Loss Rate
- Low Performance
- Above 30%
- Target Value
- Below 5%
- Sustainability Criteria
- Correctly targeting the entire budget to the right audience
Conversion Tracking
- Low Performance
- Incorrect or incomplete setup
- Target Value
- Fully integrated GA4 tracking
- Sustainability Criteria
- Accuracy of ROAS and ROI measurement
212 Medya helps turn your ad spending into high earnings by detailing these metrics with the Google Ads account analysis tool.
03/Our Guarantee
Safe, Transparent, and Result-Oriented Google Ads Audit
At 212 Medya, we protect your privacy and data security at the highest level while conducting account analysis. With the responsibility of being a Google Partner agency, we never share the data we use to analyze your account with third parties. Our goal is to help you achieve maximum profitability in your Google advertising processes by using your budget as efficiently as possible.
100% Data Security
Your Google Ads account data and personal information are protected. Your data will never be shared or used for advertising purposes under any circumstances.
10 Critical Metric Analysis
Your account is scanned according to 10 main performance metrics including Quality Score, Click-Through Rate (CTR), Impression Share, and negative keywords.
Official Google Partnership
Audit processes are conducted entirely in accordance with Google standards and official Google Ads guidelines.
04/Audit Packages
Account Analysis Solutions to Fit Your Needs
Choose the most suitable analysis method according to the scale of your business and advertising budget. Start with a free quick audit or request in-depth consultancy from our expert team.
Quick Audit
Free Quick Analysis
See key account metrics and the largest sources of waste within 1 hour.
₺0free
- Google Ads Account Health Score Rating
- Keyword and Ad Group Performance Analysis
- Quality Score and Click-Through Rate (CTR) Assessment
- Identification of Largest Budget Wasting Areas
- Visibility and Competition Status Analysis (Impression Share)
- Mobile Performance and Device-Based Statistics
- Suggested Quick Improvement Steps
Professional Audit
Expert Account Audit
Manual and detailed account analysis by certified experts.
₺7,500one-time
- Comprehensive Manual Audit of Google Ads Account
- Keyword Optimization and Negative Keyword Strategy
- Ad Texts and Extensions Performance Analysis
- Targeting Strategies and Audience Segmentation Assessment
- Conversion Tracking and Google Analytics Integration Check
- Budget Allocation and Bidding Strategy Review
- Detailed Action Plan and Custom Strategy Report (PDF)
Monthly Optimization
Monthly Management & Support
Account optimization and continuous campaign management after analysis.
₺18,000/ month
- Ongoing Google Ads Budget and Bidding Strategy Optimization
- Keyword Research and Negative Keyword Management
- Ad Texts, Extensions, and Landing Page A/B Tests
- Target Audience Expansion and Remarketing Strategies
- Advanced Conversion Tracking and Reporting (GA4 Integration)
- 24/7 Campaign Performance Monitoring and Proactive Intervention
- Monthly Detailed Performance Reports and Strategy Meetings
Detailed and Transparent Reporting
All Google Ads analysis results, identified waste areas, and suggested improvement steps are presented in a comprehensible report.
Google Certified Expert Team
Your audits are meticulously conducted by our Google Ads certified senior experts and performance marketing consultants.
Maximum Budget Efficiency
Our main goal is to eliminate waste in your advertising spend and maximize your return on investment (ROAS).
Conversion-Focused Approach
We comprehensively analyze not only your ad performance but also the conversion potential of your landing pages and user experience.
Quick and Effective Action Plan
Receive your free analysis report within 1 hour during business hours and start creating your action plan to stop budget waste on the same day.
Current Global Methodologies
We use the latest global practices in Google Ads, data analysis methods, and AI-powered tools.
05/Budget Loss
Is Half of Your
Advertising Budget Going to Waste?
A significant portion of Google Ads advertisers worldwide waste nearly half of their budgets due to incorrect keyword mappings, untracked conversions, and low-quality scores. Conducting a comprehensive account analysis is vital to prevent your advertising budget from being squandered and to achieve maximum return on investment (ROI).
- ✕Unnecessary Clicks and Budget WasteIn accounts where negative keyword management is not performed, your ads show up in searches irrelevant to your business, and your budget depletes quickly.
- ✕Low Quality Score CostsWhen your quality score is low, you'll have to pay significantly more per click to achieve the same ad ranking compared to your competitors.
- ✕Incorrect Ad Structure and SetupPoorly structured campaign setups hinder efficient budget usage and make it difficult to reach your target audience.
Account Waste Analysis Rates
Budget Generating ConversionsBudget Going to Waste
Amount saved on a monthly budget of ₺50,000: ₺22,500 / month
06/10 Critical Metrics
10 Key Account Metrics Assessed by Our Analysis Tool
01Quality Score
02Budget Waste
03Impression Share
04Account Activity
07/Why 212 Medya
Why Should 212 Medya Be Preferred for Google Ads Analysis?
Google Partner Competency
We provide the most accurate analyses with our expertise certified at Google standards and our experience as a Google advertising agency.
Secure Access Protocol
We analyze your account access and data securely through Google-approved infrastructure, and we never share your data.
Clear and Actionable Report
Instead of confusing technical terms, we prepare clear reports showing how much budget you could save by changing what.
Expert Support
After the analysis, we have a google ads consultancy team that is by your side to interpret your report and implement improvements.
08/Analysis Process
How Does Google Ads Account Analysis Work Step by Step?
01
Secure Connection
After you provide your information through our contact form, our expert team will create a secure and limited access request for analysis.
02
Scanning Based on 10 Metrics
Your account will be examined based on 10 critical metrics including Quality Score, Click-Through Rate, ad texts, and impression shares.
03
Waste Detection
Irrelevant keywords and unoptimized campaign settings that waste your budget are reported one by one.
04
Action Plan and Report
After the analysis, we present your report containing clear steps to optimize your account and outline your roadmap.
Case № 208E-Commerce / Lead Generation
Monthly Cost per Conversion Trend (CPA)
09/Analysis Success Story
After Account Analysis
48% Decrease in Advertising Costs
We conducted an in-depth analysis of a problematic Google Ads account for an e-commerce brand that was complaining about high click costs and low conversions. As a result of the analysis, we eliminated negative keywords that caused budget waste and implemented quality score optimizations. Despite the advertising budget remaining the same, we doubled the number of conversions the brand achieved.
-%48Decrease in CPA (Cost per Conversion)
2.4×Increase in Conversion Rate
48 SaatInitial Optimization Duration
"Thanks to the detailed account analysis conducted by 212 Medya, we clearly saw where we were wasting our budget on keywords. After applying the suggested changes, our advertising efficiency increased incredibly."
10/Frequently Asked Questions
About Google Ads Analysis
What You Want to Know
We have answered the most frequently asked questions regarding our Google Ads account analysis tool and audit processes below.
What is Google Ads Performance Grader (Account Analysis)?
Google Ads account analysis is a free auditing process that measures the efficiency of your advertising account. It provides improvement suggestions by scanning your account based on 10 critical performance indicators such as quality score, budget waste, click-through rates, and mobile-friendliness.
Is my account data secure?
Yes, absolutely secure. 212 Medya is a certified Google Partner. We never share your Google Ads data and personal information with third parties nor use it for other purposes.
What is Google Ads and how does it work?
Google Ads (formerly known as Google AdWords) is a digital marketing platform that allows businesses to advertise on Google search results, YouTube, and other affiliate sites. It works on a bidding system based on search terms. For detailed information, you can visit the Google Ads page.
What is Quality Score and why is it important?
Quality Score is a score ranging from 1 to 10 that Google uses to rate how relevant your ads, keywords, and landing page are to users. A high quality score allows you to achieve a lower cost per click (CPC) and a better ad rank.
How do negative keywords protect the budget?
Negative keywords prevent your ads from being displayed when certain words or phrases are searched. This way, you eliminate irrelevant clicks related to your business, thereby avoiding budget waste.
What should I do after the account analysis?
You can optimize your account by implementing the action plan in the report prepared as a result of the analysis. If you don’t have the time or expertise to manage the technical processes, you can delegate all optimization processes to our professional team by receiving Google Ads consulting or comprehensive Google advertising agency services.
11/Contact
Let's Analyze Your Account.
Let’s identify the budget waste in your Google Ads account, prepare our roadmap that will increase your quality score and multiply your conversions within 1 hour during business hours.
- Emaildestek@212medya.com
- Phone0850 885 0 955
- WhatsApp+90 532 290 66 72
- Office
Kurtköy, Aeropark, Yenişehir, Osmanlı Blv. No:11, 34912 İstanbul